The big sales battle hasn’t even really kicked off, but platforms are already going at it outside the courthouse

IT Home, October 16 — “JD.com Spokesperson” spoke out directly tonight, taking a hard line on the employee being sued. JD.com’s Legal Department will not only support the employee in filing a counterclaim, but will also report the matter to the relevant authorities, firmly opposing certain platforms’ manipulation of public opinion. Douyin E-commerce had only just responded this afternoon, saying it would pursue further legal action, when JD.com brought out its Legal Department tonight. This PR showdown on the eve of Singles’ Day has reached a boiling point.

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