12.2 billion! Jinjiang tycoon buys German giant, raking in over 40 billion in six months
On October 7, Anta Sports announced that it had completed the acquisition of a 29.06% stake in Puma for €1.5055 billion, becoming its largest shareholder.
Behind the acquisition was a decade-long wait.
Ding Shizhong revealed that Anta had been discussing Puma as far back as 10 years ago, but the timing wasn’t right, so the deal never materialized.
Choosing the right brands is a process of dynamic management and ongoing adjustment over the long term.
What Puma brings to the table
Founded in 1948, Puma at its peak had sales second only to Nike and Adidas, earning it a reputation as the “world’s third-largest sports brand.”
In football, Puma sponsors Manchester United and AC Milan, and has signed star players such as Neymar.
In motorsport, it is an official F1 partner and a technical partner to multiple racing teams.
Anta has no presence in football, while Puma is strong in the sport. Puma also makes motorsport gear and excels in running and professional track-and-field technology.
Puma has hit a fast-growing market in China, where classic products such as the H-STREET and Speedcat have boosted sales of German-trainer and low-profile shoes.
Its products are divided into four cultural lines, with prices set between 599 and 899 yuan.
For Anta, taking a controlling stake in Puma is not just a capital-market victory—it also secures a foothold in the mature European and Latin American markets, where it can deepen its presence. $SOL
On October 7, Anta Sports announced that it had completed the acquisition of a 29.06% stake in Puma for €1.5055 billion, becoming its largest shareholder.
Behind the acquisition was a decade-long wait.
Ding Shizhong revealed that Anta had been discussing Puma as far back as 10 years ago, but the timing wasn’t right, so the deal never materialized.
Choosing the right brands is a process of dynamic management and ongoing adjustment over the long term.
What Puma brings to the table
Founded in 1948, Puma at its peak had sales second only to Nike and Adidas, earning it a reputation as the “world’s third-largest sports brand.”
In football, Puma sponsors Manchester United and AC Milan, and has signed star players such as Neymar.
In motorsport, it is an official F1 partner and a technical partner to multiple racing teams.
Anta has no presence in football, while Puma is strong in the sport. Puma also makes motorsport gear and excels in running and professional track-and-field technology.
Puma has hit a fast-growing market in China, where classic products such as the H-STREET and Speedcat have boosted sales of German-trainer and low-profile shoes.
Its products are divided into four cultural lines, with prices set between 599 and 899 yuan.
For Anta, taking a controlling stake in Puma is not just a capital-market victory—it also secures a foothold in the mature European and Latin American markets, where it can deepen its presence. $SOL