Automotive media generally fall into three categories: content-only independent media, transaction-only platforms, and platforms that do both—content and transactions.
Dongchedi is precisely the third kind.
Its core business model is CPS (cost per sale): after a user completes a car purchase, the platform collects a service fee. But don’t forget its other revenue stream: charging automakers “media service fees”—in other words, advertising fees.
Here’s the problem: if a platform charges automakers while also conducting “independent reviews” of their products, those two things are inherently in conflict.
In January 2024, Huawei’s HarmonyOS Zhixing proactively ended its cooperation with Dongchedi, Autohome, and Yiche. Dealerships would no longer activate memberships on the three platforms.
What kind of treatment can an automaker that “doesn’t pay” expect in Dongchedi’s review system? The truth is, we all know. BYD doesn’t pay either.
Dongchedi is precisely the third kind.
Its core business model is CPS (cost per sale): after a user completes a car purchase, the platform collects a service fee. But don’t forget its other revenue stream: charging automakers “media service fees”—in other words, advertising fees.
Here’s the problem: if a platform charges automakers while also conducting “independent reviews” of their products, those two things are inherently in conflict.
In January 2024, Huawei’s HarmonyOS Zhixing proactively ended its cooperation with Dongchedi, Autohome, and Yiche. Dealerships would no longer activate memberships on the three platforms.
What kind of treatment can an automaker that “doesn’t pay” expect in Dongchedi’s review system? The truth is, we all know. BYD doesn’t pay either.