I don’t buy this bullshit lean-muscle theory. At its core, it’s just a way of sorting people into believers: if you agree with me, you’re my follower; if you don’t, you’re a fucking idiot.
Anyway, I don’t buy it. Let me make it clear upfront: I’m a fucking idiot!
But from a marketing perspective, Alan has succeeded. He tried to ride Sun-ge’s coattails on this, Sun-ge responded, and the two of them reached a consensus. Everyone wins—that’s how chasing traffic works, right? Nothing shameful about it …
This reminds me of the case from a while back that was all over the internet about Zou Shiming losing money. One particularly classic example was him opening a boxing gym in a prime location in Shanghai. If you were a billionaire, would you choose to have your kid learn golf, or make them slog away practicing boxing? The answer is obvious.
You’d be happy if your kid never even had to go to school, and you’re going to make them box? That’s like building a gym in the middle of a community of migrant workers …
Here’s another example: the lean-muscle theory is just like that viral advice from a while back saying you should post 75 videos a day on Douyin.
Not being able to find a partner supposedly means you don’t have lean muscle; not succeeding on Douyin supposedly means you aren’t posting 75 videos a day. Basically, they’re linking two things that are fundamentally unrelated.
Then they tell you that if you nail A, you’ll get B. But A is hard to achieve, requires no brainpower, and just takes brute force—and that’s how they sort people.
I’m asking you: when it comes to Douyin, which is easier—to think about how to gain followers and make money, or to think about posting 75 videos in a day? Obviously, the latter.
I’m asking you: in life, which is easier—to think about how to make money and improve your trading skills, or to think about how to build lean muscle? Obviously, the latter too.
But getting lean doesn’t mean you’ll get a seat at the table. Posting 75 videos a day doesn’t mean you’ll succeed on Douyin. The whole point is to use a choice that requires absolutely no thought as a substitute for a decision that does require thought, then pretend they’re equivalent. If you can’t do it, you’re a loser.
Isn’t that how the saying goes? The three things middle-aged people love most: getting up early, working out, and learning English. Master those three and you’ll supposedly turn your life around. It’s the same way of sorting people.
All social progress and development in your own life are built on the principle of putting things in order. If you have money, time, and energy to work out, learn English, and see more of the world, there’s nothing wrong with that.
But if you’re broke, still trying to figure out how to earn your first pot of gold, and completely exhausted after work every day, with almost no free time left, then instead of using that time to think about how to make money, you spend another two hours working out—when are you supposed to find time to think about making money?
Seriously, that’s fucking stupid. I swear, that’s what I think.
This is pure attention harvesting. Why are we still getting fleeced after moving to Twitter? Isn’t it the same as Douyin periodically pushing some new person who supposedly got rich as an example?
Honestly, you’d be better off reading Li Xiaolai. At least he’ll tell you that attention is more valuable than time, and time is more valuable than money. Wherever your attention goes, that’s where the returns are.
Fuck, fuck, fuck!!!
Anyway, I don’t buy it. Let me make it clear upfront: I’m a fucking idiot!
But from a marketing perspective, Alan has succeeded. He tried to ride Sun-ge’s coattails on this, Sun-ge responded, and the two of them reached a consensus. Everyone wins—that’s how chasing traffic works, right? Nothing shameful about it …
This reminds me of the case from a while back that was all over the internet about Zou Shiming losing money. One particularly classic example was him opening a boxing gym in a prime location in Shanghai. If you were a billionaire, would you choose to have your kid learn golf, or make them slog away practicing boxing? The answer is obvious.
You’d be happy if your kid never even had to go to school, and you’re going to make them box? That’s like building a gym in the middle of a community of migrant workers …
Here’s another example: the lean-muscle theory is just like that viral advice from a while back saying you should post 75 videos a day on Douyin.
Not being able to find a partner supposedly means you don’t have lean muscle; not succeeding on Douyin supposedly means you aren’t posting 75 videos a day. Basically, they’re linking two things that are fundamentally unrelated.
Then they tell you that if you nail A, you’ll get B. But A is hard to achieve, requires no brainpower, and just takes brute force—and that’s how they sort people.
I’m asking you: when it comes to Douyin, which is easier—to think about how to gain followers and make money, or to think about posting 75 videos in a day? Obviously, the latter.
I’m asking you: in life, which is easier—to think about how to make money and improve your trading skills, or to think about how to build lean muscle? Obviously, the latter too.
But getting lean doesn’t mean you’ll get a seat at the table. Posting 75 videos a day doesn’t mean you’ll succeed on Douyin. The whole point is to use a choice that requires absolutely no thought as a substitute for a decision that does require thought, then pretend they’re equivalent. If you can’t do it, you’re a loser.
Isn’t that how the saying goes? The three things middle-aged people love most: getting up early, working out, and learning English. Master those three and you’ll supposedly turn your life around. It’s the same way of sorting people.
All social progress and development in your own life are built on the principle of putting things in order. If you have money, time, and energy to work out, learn English, and see more of the world, there’s nothing wrong with that.
But if you’re broke, still trying to figure out how to earn your first pot of gold, and completely exhausted after work every day, with almost no free time left, then instead of using that time to think about how to make money, you spend another two hours working out—when are you supposed to find time to think about making money?
Seriously, that’s fucking stupid. I swear, that’s what I think.
This is pure attention harvesting. Why are we still getting fleeced after moving to Twitter? Isn’t it the same as Douyin periodically pushing some new person who supposedly got rich as an example?
Honestly, you’d be better off reading Li Xiaolai. At least he’ll tell you that attention is more valuable than time, and time is more valuable than money. Wherever your attention goes, that’s where the returns are.
Fuck, fuck, fuck!!!