Game consoles these days are so expensive they make you want to swear. A global shortage of memory and storage chips has sent component costs through the roof, and Microsoft, Nintendo, and Sony have all raised prices as a result. The burden of tariffs and higher costs has ultimately been passed on to gamers.
But gamers aren’t having it. According to research firm Circana, video game hardware sales in August were down 15% year over year—the lowest August figure in 13 years. The price hikes have driven gamers away, and hardware just isn’t selling.
But gamers aren’t having it. According to research firm Circana, video game hardware sales in August were down 15% year over year—the lowest August figure in 13 years. The price hikes have driven gamers away, and hardware just isn’t selling.