$PENGU returned to around $0.0099 today, just one step away from $0.01 again.

But the reason I’ve been keeping an eye on PENGU isn’t simply that it’s a meme coin. What makes Pudgy Penguins truly scarce is that it has gradually taken a crypto-native IP beyond the crypto world, with ongoing efforts in toys, in-person events, and retail channels.

It recently partnered with Kung Fu Tea, launching co-branded drinks, collectible cards, and Little Treats blind boxes at U.S. locations throughout October. It will also continue its in-person exposure at New York Comic Con.

While NFT sales across the market fell 23.5% last week, Pudgy Penguins’ own NFT sales actually rose 3.5%.