Tesla China has lowered prices again, but this time it’s doing it in a different promotional way.
On September 7, it had already rolled out a round of incentives: for orders placed and delivered before September 30, the entire Model 3 lineup got a 5,000 yuan subsidy, and the entire Model Y lineup got a 10,000 yuan subsidy.
By September 25, a new policy arrived: for orders placed before October 31, the final payment for the entire Model 3 lineup is reduced by 5,000 yuan, while certain Model Y variants get 7,000 yuan off. Combined with perks such as 5 years of 0% interest, the Model 3 starts at 222,500 yuan, and the Model Y starts at 256,500 yuan.
Note that this is not a “discount on top of a discount.” The Model 3’s 5,000 yuan reduction has stayed the same, but the Model Y has been cut from 10,000 yuan to 7,000 yuan; the timeline has also been relaxed from “delivery before September 30” to “order before October 31,” and it is no longer limited to inventory cars.
In plain terms, the official guide price has not changed. What’s being lowered is the final payment and the financing barrier. This avoids the brand devaluation and backlash from existing owners that can come with an official price cut, while still giving sales a boost.
So this round of “price cuts” may sound exciting, but in essence it’s just a change in the promotional strategy.
For those who want to buy, the upfront cost is indeed a bit lower, but bargain hunters will probably keep waiting. What do you think?
$TSMB
On September 7, it had already rolled out a round of incentives: for orders placed and delivered before September 30, the entire Model 3 lineup got a 5,000 yuan subsidy, and the entire Model Y lineup got a 10,000 yuan subsidy.
By September 25, a new policy arrived: for orders placed before October 31, the final payment for the entire Model 3 lineup is reduced by 5,000 yuan, while certain Model Y variants get 7,000 yuan off. Combined with perks such as 5 years of 0% interest, the Model 3 starts at 222,500 yuan, and the Model Y starts at 256,500 yuan.
Note that this is not a “discount on top of a discount.” The Model 3’s 5,000 yuan reduction has stayed the same, but the Model Y has been cut from 10,000 yuan to 7,000 yuan; the timeline has also been relaxed from “delivery before September 30” to “order before October 31,” and it is no longer limited to inventory cars.
In plain terms, the official guide price has not changed. What’s being lowered is the final payment and the financing barrier. This avoids the brand devaluation and backlash from existing owners that can come with an official price cut, while still giving sales a boost.
So this round of “price cuts” may sound exciting, but in essence it’s just a change in the promotional strategy.
For those who want to buy, the upfront cost is indeed a bit lower, but bargain hunters will probably keep waiting. What do you think?
$TSMB