First, let’s admit something: I sold Meta at the wrong time.
A while back, I traded META on a swing and made a little profit before exiting. At the time, I thought the upside was already significant, but I didn’t expect it to surge another 11% yesterday. Looking back, my sell point feels a bit awkward.

The catalyst for this round of gains came from Meta’s newly launched personal AI agent, Muse. After going live for about ten days, Muse has already climbed to No. 1 on the U.S. App Store’s free chart. It can help users shop, make calls, cancel subscriptions, and even handle some long-term tasks.

What’s even more interesting is that Amazon has already banned Muse from entering its own platform to let users shop.
Amazon’s reaction, ironically, suggests that Muse has run into something truly valuable: the transaction gateway.

As the gap between AI models gradually shrinks, the one who can reach ordinary users fastest will be the one most likely to secure data, ads, and transactions. Meta has WhatsApp, Instagram, and Facebook in its hands. It doesn’t need to find users again—it just needs to plug AI into products users use every day.

The market is now starting to reassess Meta’s distribution capabilities. Previously, people saw it as an advertising company. In the future, it could become an AI gateway for billions of people.

From a trading perspective, after a single-day jump of 11%, I won’t chase it back for now. The chance to sell has already happened. If I chase higher out of emotion, it’s easy to make two mistakes in a row.

But this “sold-too-soon” moment has also made me re-evaluate Meta: in AI competition reaching the consumer side, distribution channels may be more valuable than model parameters.

Do you think Meta’s current rally is just beginning, or has it already priced in the full expectations for Muse?
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