Raycast’s official website has a small design detail that reflects its current priorities better than many strategic statements.
The top half of the page is mainly aimed at regular users and knowledge workers. Polished product screenshots, paired with the line “Your shortcut to everything,” tell users that Raycast helps them get various tasks done faster.
When the page scrolls to about 70%, the entire visual language suddenly shifts: the fonts and graphics become more like engineering blueprints, and the copy changes to “Build the Perfect Tools.”
This section is meant for developers—those who create extensions for Raycast.
The design itself is quite accurate. The same page serves two types of people at the same time: one group uses tools, the other creates tools.
What’s really noteworthy is the order they appear in.
Most visitors won’t scroll all the way to the bottom of the page. If the extension ecosystem really is Raycast’s most important moat in the long run, then developers are the foundation of that ecosystem—but in the information ordering on the website, they’re placed last.
No matter how a company describes its platform vision, the structure of the page usually reveals a more realistic question:
**Who are the customers the company truly values right now?**
You can also take a step back and check your own website. Where, on the page, do the users, partners, or creators you rely on the most actually appear?
The top half of the page is mainly aimed at regular users and knowledge workers. Polished product screenshots, paired with the line “Your shortcut to everything,” tell users that Raycast helps them get various tasks done faster.
When the page scrolls to about 70%, the entire visual language suddenly shifts: the fonts and graphics become more like engineering blueprints, and the copy changes to “Build the Perfect Tools.”
This section is meant for developers—those who create extensions for Raycast.
The design itself is quite accurate. The same page serves two types of people at the same time: one group uses tools, the other creates tools.
What’s really noteworthy is the order they appear in.
Most visitors won’t scroll all the way to the bottom of the page. If the extension ecosystem really is Raycast’s most important moat in the long run, then developers are the foundation of that ecosystem—but in the information ordering on the website, they’re placed last.
No matter how a company describes its platform vision, the structure of the page usually reveals a more realistic question:
**Who are the customers the company truly values right now?**
You can also take a step back and check your own website. Where, on the page, do the users, partners, or creators you rely on the most actually appear?