CapCut’s September 20th transformation into an all-scenario intelligent creation platform: AI takes over repetitive tasks, freeing creators
On September 20, CapCut held the “AI New Creation Press Conference,” officially announcing that its strategic focus is shifting from a single video editing tool to a full-scenario intelligent creation platform. The core logic of this launch is clear: by leveraging AI to take over generation, organization, and repetitive operations, it frees creators from cumbersome technical workflows so they can focus more on content expression, style control, and final decisions. This shift is designed to address pain points such as frequent switching of tools for professional creators, high barriers for mobile users to create, and inefficient production of marketing assets for merchants. CapCut also aims to build an end-to-end intelligent ecosystem covering everything from beginners to professionals, and from personal records to commercial marketing.
On the product architecture side, CapCut Pro introduced a one-stop creative workspace called “CapCut Hub,” built from an infinite canvas and a multi-track editor. This feature allows users to start from a one-sentence description, a reference video, or a document, then organize their ideas on the canvas and generate a script. It can also call on AI platforms such as Jimu and Xiaoying (Xiao Yunque) to generate images, video, and audio assets, after which users can move directly into the multi-track editor for fine-tuning—completely changing the old workflow of repeatedly importing and exporting between different tools. In addition, the intelligent creative Agent “CapCut Assistant” can handle repetitive tasks such as organizing assets, trimming narration, correcting subtitle errors, and video packaging. It also supports user-defined Skills to fit specific workflows. Over the past year, CapCut Pro has rolled out features including multi-timeline support, mixed media layering, local backup for drafts, planar tracking, AI ultra-clear enhancement, and secondary color grading, while continually deepening collaboration with industry partners. For example, the Dolby Vision feature launched two years ago ensures that HDR color and brightness details are preserved throughout import and export processes. In the future, the two sides will also collaborate on more professional audio features with stronger spatial and immersive effects. In terms of device compatibility, CapCut supports tablets and foldable-screen phones, and has optimized the experience on the HarmonyOS platform. The “Tap to Share” feature enables phone assets to be sent directly to the computer-side asset library, improving cross-device creation fluidity.
For mobile users and broader audiences, the CapCut app launched an AI creation assistant called “Xiaoming.” As the mobile version of CapCut Assistant, “Xiaoming” integrates capabilities including an AI creation assistant, a multi-track editing assistant, and marketing expertise. Users simply describe their needs in natural language, and “Xiaoming” can automatically call on AI generation abilities to produce images, video, text, and music. Combined with today’s popular music, transitions, and expression styles, it generates a first draft that can still be adjusted. It not only understands trending topics, but can also learn users’ preferences for assets and their preferred rhythm to co-create a distinctive style. For merchant scenarios, “Xiaoming” becomes an AI marketing specialist. After merchants upload product images and specify the publishing platform, the system can extract key selling points, plan the content expression based on the target audience and consumption scenarios, and generate corresponding marketing assets. At the press conference, Douyin creator Hu Chujing demonstrated how she uses “Xiaoming” to process travel vlogs and point-of-view narration videos. She said the tool helps her handle tedious, energy-draining editing tasks like “cutting-and-packaging,” so she can spend more time on the content itself—while the final choice of what to show still remains with the creator.
In building the creator ecosystem, CapCut announced a new “same-model (template-style) creation” paradigm. The upgraded templates are no longer just fixed replacements for a completed clip. Instead, users can adjust the content and storyline in templates using natural language, and add or replace assets—enabling more personalized expression on top of existing creative foundations. As AI dramas, advertisements, and other content formats continue to develop, CapCut will also advance professional content and AI Skill building. This will allow professional creators with mature workflows to turn their experience into reusable capabilities that other users can access. In terms of incentive policies, CapCut invests around 150 million RMB each year to reward creators, providing exposure and revenue support for high-quality works. For template authors, CapCut launched a “Template Author AI Assistant,” offering services such as creative inspiration, template diagnostics, and customer support Q&A. For beginners, it upgraded the beginner template tasks, clearly defining paths to accumulate production, earnings, and feedback—and allows users to complete template creation and publishing directly with the help of an AI assistant. In addition, CapCut also initiated a “CapCut Creation Partners” program, inviting creators to co-create content and gain more incentives, resources, and growth support.
According to data, over the past year, 67.68 million users created and exported their first作品 (first work) using CapCut; 1.21 million CapCut creators started from zero followers and found their first batch of viewers; 3.26 million Douyin creators with tens of thousands of followers used CapCut for content creation; meanwhile, CapCut served 1.66 million small and medium-sized merchants, helping them enhance product visibility. To support creators’ dual needs in the AI era—for both AI generation and video editing—CapCut simultaneously launched a new subscription option, “AI Ultra membership,” incorporating AI creation points and CapCut SVIP professional editing benefits into a single subscription system. CapCut says that AI is bringing new possibilities to creation, but different creators and scenarios require different tools. CapCut will not offer just one answer; instead, it hopes to support each creator’s needs through different products and capabilities, building an all-scenario intelligent creation platform that covers everyone—from beginners to professionals.
Follow me—my next post will be a quick read of what’s on deck, so you won’t miss a thing.
On September 20, CapCut held the “AI New Creation Press Conference,” officially announcing that its strategic focus is shifting from a single video editing tool to a full-scenario intelligent creation platform. The core logic of this launch is clear: by leveraging AI to take over generation, organization, and repetitive operations, it frees creators from cumbersome technical workflows so they can focus more on content expression, style control, and final decisions. This shift is designed to address pain points such as frequent switching of tools for professional creators, high barriers for mobile users to create, and inefficient production of marketing assets for merchants. CapCut also aims to build an end-to-end intelligent ecosystem covering everything from beginners to professionals, and from personal records to commercial marketing.
On the product architecture side, CapCut Pro introduced a one-stop creative workspace called “CapCut Hub,” built from an infinite canvas and a multi-track editor. This feature allows users to start from a one-sentence description, a reference video, or a document, then organize their ideas on the canvas and generate a script. It can also call on AI platforms such as Jimu and Xiaoying (Xiao Yunque) to generate images, video, and audio assets, after which users can move directly into the multi-track editor for fine-tuning—completely changing the old workflow of repeatedly importing and exporting between different tools. In addition, the intelligent creative Agent “CapCut Assistant” can handle repetitive tasks such as organizing assets, trimming narration, correcting subtitle errors, and video packaging. It also supports user-defined Skills to fit specific workflows. Over the past year, CapCut Pro has rolled out features including multi-timeline support, mixed media layering, local backup for drafts, planar tracking, AI ultra-clear enhancement, and secondary color grading, while continually deepening collaboration with industry partners. For example, the Dolby Vision feature launched two years ago ensures that HDR color and brightness details are preserved throughout import and export processes. In the future, the two sides will also collaborate on more professional audio features with stronger spatial and immersive effects. In terms of device compatibility, CapCut supports tablets and foldable-screen phones, and has optimized the experience on the HarmonyOS platform. The “Tap to Share” feature enables phone assets to be sent directly to the computer-side asset library, improving cross-device creation fluidity.
For mobile users and broader audiences, the CapCut app launched an AI creation assistant called “Xiaoming.” As the mobile version of CapCut Assistant, “Xiaoming” integrates capabilities including an AI creation assistant, a multi-track editing assistant, and marketing expertise. Users simply describe their needs in natural language, and “Xiaoming” can automatically call on AI generation abilities to produce images, video, text, and music. Combined with today’s popular music, transitions, and expression styles, it generates a first draft that can still be adjusted. It not only understands trending topics, but can also learn users’ preferences for assets and their preferred rhythm to co-create a distinctive style. For merchant scenarios, “Xiaoming” becomes an AI marketing specialist. After merchants upload product images and specify the publishing platform, the system can extract key selling points, plan the content expression based on the target audience and consumption scenarios, and generate corresponding marketing assets. At the press conference, Douyin creator Hu Chujing demonstrated how she uses “Xiaoming” to process travel vlogs and point-of-view narration videos. She said the tool helps her handle tedious, energy-draining editing tasks like “cutting-and-packaging,” so she can spend more time on the content itself—while the final choice of what to show still remains with the creator.
In building the creator ecosystem, CapCut announced a new “same-model (template-style) creation” paradigm. The upgraded templates are no longer just fixed replacements for a completed clip. Instead, users can adjust the content and storyline in templates using natural language, and add or replace assets—enabling more personalized expression on top of existing creative foundations. As AI dramas, advertisements, and other content formats continue to develop, CapCut will also advance professional content and AI Skill building. This will allow professional creators with mature workflows to turn their experience into reusable capabilities that other users can access. In terms of incentive policies, CapCut invests around 150 million RMB each year to reward creators, providing exposure and revenue support for high-quality works. For template authors, CapCut launched a “Template Author AI Assistant,” offering services such as creative inspiration, template diagnostics, and customer support Q&A. For beginners, it upgraded the beginner template tasks, clearly defining paths to accumulate production, earnings, and feedback—and allows users to complete template creation and publishing directly with the help of an AI assistant. In addition, CapCut also initiated a “CapCut Creation Partners” program, inviting creators to co-create content and gain more incentives, resources, and growth support.
According to data, over the past year, 67.68 million users created and exported their first作品 (first work) using CapCut; 1.21 million CapCut creators started from zero followers and found their first batch of viewers; 3.26 million Douyin creators with tens of thousands of followers used CapCut for content creation; meanwhile, CapCut served 1.66 million small and medium-sized merchants, helping them enhance product visibility. To support creators’ dual needs in the AI era—for both AI generation and video editing—CapCut simultaneously launched a new subscription option, “AI Ultra membership,” incorporating AI creation points and CapCut SVIP professional editing benefits into a single subscription system. CapCut says that AI is bringing new possibilities to creation, but different creators and scenarios require different tools. CapCut will not offer just one answer; instead, it hopes to support each creator’s needs through different products and capabilities, building an all-scenario intelligent creation platform that covers everyone—from beginners to professionals.
Follow me—my next post will be a quick read of what’s on deck, so you won’t miss a thing.
