Top-tier U.S. homebuilder Lennar released its earnings today. Its stock price has plunged from a 52-week high of $140.71 to the brink of being cut in half—hovering near $80. But if you only look at the “down 22% year-to-date” figure, you’re actually underestimating how brutally cold this housing-market downturn has been.

Lennar’s recent earnings reports have laid out clearly how high interest rates have pushed the builders’ profit model into a corner. To make homes affordable for buyers in a roughly 7% mortgage-rate environment, the company has rolled out large-scale “mortgage rate buydowns.” As promotions and incentives have risen, the portion of the home selling price devoted to these deals has surged to 12.9%–14.5%, driving gross margin down from over 18% a year ago to only around 15% now. In the prior quarter, new orders were down 4% year over year, and the company also lowered its home-delivery forecast to 82,000–83,000 units. Full-year EPS consensus was cut from last year’s $8.06 to just $5.52. This isn’t a “there’s a housing shortage and nobody wants it” story. It’s a “homes are being built, but buyers can’t carry the monthly payment”—so builders end up paying the interest themselves to generate sales, and the cost is that profits get chipped away bit by bit.

This earnings report is especially hard to read because it coincides with the Fed’s rate decision on the same day. If, after the meeting, Chair Powell (or the current chair) delivers a dovish signal, mortgage rates could ease, and the market may interpret Lennar’s bad news as “bad news that’s already priced in.” But if the Fed keeps a hawkish tone and the 10-year Treasury yield stays stuck above 5%, then builders’ tactic of using price cuts to drive volume will only become more and more expensive—and gross margin may not be close to its bottom yet.

Price signal: if shares break below the vicinity of the 52-week low near $78–$80, that suggests the market is starting to price in a pessimistic scenario where gross margin stays below 15% for the long term. If the stock climbs back above $90 after the report, that would imply the market believes this round of interest-rate buy-downs is just short-term pain, and that profitability can recover once inventory is worked down.

So will you treat a beaten-down homebuilder stock near the brink of a 50% drop as a contrarian opportunity that benefits first when rates reverse—or do you think gross margin deterioration is only just beginning, and it’s still not time to enter?

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