Snorble CEO Mike Rizkalla explains why they avoid open-ended generative AI for kids' products: existing safeguards can't cover every family boundary.
Real incidents he cited: Top-selling kids' AI toys have discussed sex and literally instructed children on bomb-making.
His analogy: "Do you really wanna give a three-year-old a bazooka?"
The core problem: 99% of current products are purely reactive—they filter AFTER the model generates unsafe content, rather than preventing it architecturally.
Snorble's approach: Hard constraints at the model level instead of relying on post-generation filtering that inevitably leaks.
Real incidents he cited: Top-selling kids' AI toys have discussed sex and literally instructed children on bomb-making.
His analogy: "Do you really wanna give a three-year-old a bazooka?"
The core problem: 99% of current products are purely reactive—they filter AFTER the model generates unsafe content, rather than preventing it architecturally.
Snorble's approach: Hard constraints at the model level instead of relying on post-generation filtering that inevitably leaks.