📊 Sun Yuchen has turned “bride price” into a traffic stunt too

On August 27, Sun Yuchen sued his ex-girlfriend Jing Tian, asking her to return 30 million in bride price.

The complaint was very specific. On January 2 this year, in the Maldives, a proposal was made, and 30 million was transferred to Jing Tian’s parents’ account as bride price. They broke up in the first half of the year, and now he wants the money back. His attorney, Zhang Qihuai, said bluntly: just pay it back; if you don’t, that won’t do.

Sun Yuchen himself posted a long article titled “My Girlfriend Jing Tian,” laying out all the details of their relationship. The last time he pulled a move like this, he was eating that $6.2 million banana. The time before that, he won Buffett’s lunch at auction for $4.56 million.

My judgment is that this is not really about a lawsuit at all. Priceless banana, Buffett lunch, expensive bride price — the playbook is exactly the same. First, use controversy to draw the whole internet’s attention, then funnel it into the TRON ecosystem for monetization. Jing Tian’s side has not been idle either: a Shanghai luxury villa has been listed for sale, reportedly at a loss of 43 million, and still no buyer has stepped in.

Attention is the most expensive asset in the crypto world. Sun Yuchen has long since memorized that line.

$TRX

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