The founder of Pop Mart once made a very interesting point.
Even if you are a millionaire, if you leave the faucet running when you go out, you’ll still feel heartache. Wasting just thirty yuan a day may not seem like much to a rich person, but it still feels uncomfortable. Yet if the luxury landscape fountain in a residential community runs all day and consumes three hundred yuan a day, people don’t care at all.
The reason is that water flowing from a faucet is a practical resource, which triggers people’s rational cost considerations; a loss of thirty yuan feels expensive. But the water in a fountain has no practical use—it provides emotional and visual enjoyment—so people don’t mind the expense.
From this, we can conclude: emotional value is more valuable than practical value.
Even if you are a millionaire, if you leave the faucet running when you go out, you’ll still feel heartache. Wasting just thirty yuan a day may not seem like much to a rich person, but it still feels uncomfortable. Yet if the luxury landscape fountain in a residential community runs all day and consumes three hundred yuan a day, people don’t care at all.
The reason is that water flowing from a faucet is a practical resource, which triggers people’s rational cost considerations; a loss of thirty yuan feels expensive. But the water in a fountain has no practical use—it provides emotional and visual enjoyment—so people don’t mind the expense.
From this, we can conclude: emotional value is more valuable than practical value.