🍎 Apple continues to "price-hike" its service bundles in the U.S. market!

To boost revenue from its services segment, Apple has officially increased the subscription fees for Apple TV and the Apple One bundle.

Specifically, the new prices are as follows:
🔹 Apple TV: Up to $14.99/month (annual plan: $119), instead of $12.99/month previously.
🔹 Apple One (individual): Increased from $19.95 to $21.95/month.
📌 Notably, if we look back to 2019, Apple TV once had an entry-level price of just $4.99/month.

The continuous price hikes indicate that Apple is optimizing profits in the face of rising royalty/copyright costs. At the same time, this reinforces the terrifying strength of Apple’s "closed" ecosystem, where users are willing to pay more thanks to convenience and strong integration.

A takeaway for the Crypto world: When major corporations strongly shift toward a recurring-fee subscription model, we can clearly see the value of brand loyalty. To remain sustainable, crypto projects need to build an ecosystem that is truly valuable—one that encourages users to stay voluntarily and pay long-term.

What do you think of Apple’s move? Will users leave?

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