Many blockchain projects have clear design goals:

Launch and explode, TVL maxed out, good data.

But for ordinary users, what really matters is not how shocking the first use is,

but—

whether they are willing to continue using it after the 10th, 50th, and 100th time.

@Plasma product logic is more about being responsible for 'long-term use'.

1. Plasma assumes that users will return repeatedly

The default assumption of most chains is:

The user is one-time.

So they care more about:

  • First-day activity

  • Short-term traffic

  • One-time incentives

Plasma's assumption is exactly the opposite:

Users will come back, and they will keep using it.

This is also why it makes Swap, Bridge, and Rewards stable, repeatable, and low-friction features, rather than one-off gimmicks.

Second, the premise of long-term use is 'not to annoy people'.

If you observe the behavior of ordinary people, you will find a fact:

As long as you find it troublesome after using it once, you won't come back next time.

Many designs of Plasma are aimed at avoiding this:

  • Keep the operation path as short as possible.

  • Feedback on failures should be clear.

  • Do not force users to understand the underlying technology.

These are not 'sexy',

but they determine whether a chain can be used on a daily basis.

Third, rewards are not incentives, but rather a 'retention mechanism'.

In many projects, the role of Rewards is to create FOMO.

Here in Plasma, Rewards are more like saying:

If you use this chain normally, you deserve to be rewarded.

It does not encourage speculation,

but rather$XPL encourages the formation of habits.

And once a habit is formed,

the system truly enters the 'long-term phase'.

Fourth, Plasma's ambition is to become the infrastructure that you can't live without after using it for a while.

Products that have truly succeeded in the Web2 world

share a common point:

You don't think about them every day,

but once they are absent, you will feel uncomfortable immediately.

Plasma is moving in this direction.

It is not meant to be a topic you discuss every day,

but to become an indispensable part of your daily operations.#Plasma