Recently, a former product manager at X revealed a piece of information that is very worth paying attention to: X may be accelerating the rollout of cryptocurrency trading functionality.
Actually, this isn’t the first time rumors have surfaced that X wants to do trading. As early as before, X had already started building financial trading-related features, such as Cashtags—users can directly use stock, asset, and other tags in posts, with a further plan to connect trading entry points down the line.
According to what he said, in the future X may directly provide a trading button, but X itself will not become a direct broker; instead, actual trading will be carried out through third-party brokers or exchanges.
What’s even more worth focusing on is that in the future, it may even support trading by directly pasting a crypto contract address.
Then this operation would be very similar to today’s crypto wallet.
For example, when you see a Meme coin, copy the contract address, paste it into X’s trading entry, and you can buy right away.
If this feature truly lands, what X is doing won’t be just “social + trading”; it may directly connect the three stages of social, information, and trading.
Once X integrates crypto trading, how much new capital will it bring?
X’s biggest advantage isn’t actually the trading feature itself, but its massive user base.
Currently, X has about 550 million users, with daily active users of roughly 130 million; among them, the user base related to Crypto content is also extremely large.
Of course, this doesn’t mean all 550 million users will come rushing to buy coins.
But if X can compress the entire journey—“see a project → learn about the project → click to trade → complete the buy”—into a few seconds, then its biggest impact on the crypto market may be simply lowering the entry barrier for ordinary users to get into crypto.
I’ll roughly model three scenarios.
First: conservative scenario
It mainly covers Canada and parts of Europe and Asia; the U.S. is not open for now.
Assuming daily incremental crypto trading volume is about 200 to 800 million USD, then over 12 to 24 months, the cumulative incremental capital could amount to roughly 1 to 4 billion USD.
That scale isn’t small anymore.
Second: base scenario
If the U.S., Canada, and Europe markets gradually get connected, X’s crypto trading feature will start to form scale effects.
Then daily new crypto trading volume could reach 800 million to 2.5 billion USD.
If a bull market also stacks on top of that and market sentiment is driven by FOMO, daily transaction value could even hit 3 to 5 billion USD.
Based on a 12 to 24 month timeline, the cumulative trading scale could reach 50 to 150 billion USD.
Of course, “trading volume” here doesn’t equal the incremental capital that truly enters the market, because the same capital can be traded repeatedly.
The amount of newly deposited capital that truly settles could be much lower.
But even if you only calculate part of it, it could still reach the tens of billions to even hundreds of billions level.
Third: optimistic scenario
If X ultimately rolls out globally, supports “one-tap buys of new coins,” allows direct pasting of contract addresses, and the Meme market also explodes, then the imagination space gets much larger.
Daily incremental trading volume could reach 2 to 8 billion USD.
During the peak FOMO stage in a bull market, the cumulative on-paper trading scale could even reach tens of trillions of USD.
As for the newly added capital that truly settles into crypto assets, I think it could reach 20 to 40 billion USD.
Of course, this is just scenario analysis, not a deterministic forecast.
What ultimately determines the final scale is still regulation, how open different regions are, partner exchanges, user conversion rates, and X’s own product experience.
But I believe the biggest beneficiary may not be BTC, but Meme.
Why?
Because overseas users already really love Meme.
Right now, many Meme coins have a problem:
Between users seeing a project and completing a trade, there are too many steps.
See a Meme → find the wallet → copy the contract → open the exchange/DEX → connect the wallet → set slippage → buy.
For ordinary users, this process is far too complex.
But if in the future it becomes:
See Meme → click to trade → buy.
Then the overall experience could undergo a qualitative change.
You can even imagine a玩法 like Pump.fun:
A project suddenly goes viral on X; users see the post, click the contract address immediately, and buy with one tap.
At that point, X itself wouldn’t just be an information platform—it could become a huge traffic entry point + a trading entry point.
And once another extreme FOMO phase returns in a bull market, Meme is likely to be the first segment to capture this incremental traffic.
When Meme takes off, the real beneficiaries are still the public chains.
But Meme trading doesn’t happen out of thin air.
The more active Meme is, the higher the underlying public-chain transaction demand.
So if X truly brings crypto trading to life, it may form a chain like this:
X traffic → Crypto user growth → Meme trading increases → on-chain trading increases → the public chain benefits → assets like ETH, SOL, BNB, etc. benefit.
If in the future more assets can be traded directly through X, then the traditional notion of an “exchange entry point” may be further diluted.
In the past, when we bought coins, the first step was usually:
Open the exchange.
It may turn into:
Open social media.
See a project, trade immediately.
This is actually a very big change.
What X is building may not be a trading feature, but a new crypto traffic entry point.
I think what’s truly worth关注（pay attention to） isn’t how much trading volume X can generate every day.
But instead:
Crypto is gradually moving from an isolated financial subculture into mainstream internet products.
Previously, we needed to actively enter exchanges, wallets, and DeFi protocols to access crypto assets.
But in the future, it could be:
When you scroll social media, you just complete the trade along the way.
When information, social interaction, and trading are placed on the same platform, the usage barrier for crypto assets will keep getting lower.
So if X ultimately truly launches crypto trading, I believe its biggest value may not be the amount of trading volume added in the short term, but rather bringing tens of millions—or even more—of ordinary users into the crypto market.
As more and more social platforms begin to embrace Crypto, the user boundary of the crypto industry will keep expanding.
As social embraces crypto more and more, crypto will increasingly move toward the mainstream.
This may be the real place on which X’s current plan is worth focusing.$BTC
