Reprinted from: The Paper
Will Micron’s Taobao flagship store terminate operations? An insider: Not an official flagship store; it is a normal shutdown after the brand’s authorization period expired
Reporter: Wu Yuxin
On August 25, regarding the matter that the Taobao platform’s “SKhynix Flagship Store” suddenly announced it was terminating operations and had removed all products from listing, a reporter from The Paper learned from an insider that the store was not an official Micron (SKhynix) flagship store, but an authorized one. After the authorization expired and the brand did not renew, it shut down normally. Other stores that are still selling are selling inventory products.
According to a previous report by The Paper, a consumer posted that SKhynix’s flagship store on Taobao would be shutting down, raising concerns that the purchased memory modules would not be covered by after-sales warranty. Reporters contacted multiple SKhynix storage device dealers on platforms such as Taobao and JD.com to ask about their after-sales warranty coverage. The responses they received said that stores are not related to each other, and that after-sales service is handled independently by each store. Some stores have introduced after-sales policies such as “five-year warranty—replace only, no repairs.”
Alibaba platform official customer service said that after a store closes, if an order is still within the valid after-sales period, you can try to initiate an after-sales application (such as repair or refund) on the order details page. If there is no after-sales option for the order or the seller has not handled it, you can try contacting the platform’s customer service for assistance, or check whether the product has the brand owner’s official warranty.
Some e-commerce industry insiders also told The Paper that for goods that have already been sold, closing a store does not affect the original manufacturer’s after-sales service.
According to The Paper’s reporter, the store closures mentioned above may be related to SK Hynix’s brand contraction of its personal consumer-grade business. After the store authorization expires, with no new authorization available, the only option is to close the store.
Storage giant SK Hynix (Hynix) was founded in February 1983. More than 20 years ago, it entered China; at that time, it signed an agreement with Wuxi to build the first large-scale overseas wafer fabrication plant, mainly producing DRAM chips. In recent years, the AI boom has driven a surge in demand for memory chips, propelling SK Hynix’s performance and stock price to new highs.
In January 2026, reports circulated in the market that SK Hynix was considering following in the footsteps of Micron by withdrawing capacity from the consumer market with thin profit margins. At the time, a related person from SK Hynix responded to The Paper (Pengpai) that there was no such plan and that the company is not reviewing or planning to exit the consumer product business.
On July 29, SK Hynix released its second-quarter results. Driven by the continued expansion of investment in AI infrastructure, demand for advanced memory chips was strong, and the company’s performance once again refreshed the historical record set in the previous quarter. The financial report showed that in the second quarter, SK Hynix’s operating profit surged 557% year over year to 60.5 trillion won (about RMB 281.6 billion); revenue increased 257% year over year to 79.3 trillion won; and net profit rose 1,242% year over year to 93.9 trillion won.
On August 19, SK Hynix announced a plan to repurchase and fully cancel shares worth 40 trillion won (about US$28.6 billion), setting a record for the largest buyback and cancellation in the history of listed companies in South Korea.
Edited by: Zhang Jiayi
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