The box office of the film “Niu Lai” has already easily surpassed 3 million, with its daily box office rising to within the top seven in the country on Maoyan, and the buzz online is also steadily increasing. Based on the current situation, breaking 10 million seems almost effortlessly within reach.

Beijing’s young people are really giving it a big push. I just checked the nearby theaters—most are basically sold out. It’s really on fire!

A shoddy, slapdash film with no promotion, made purely by “handmade” work, yet it somehow relies on this questionable reverse tactic to pull countless netizens into theaters. Almost everyone online is talking about this film. People are all wondering exactly how brutal it is, how over-the-top it gets, and how absurd the “space” can be. The buzz is so high that it surpasses any currently released film.

The director has already posted an update, saying it took five years to “scrape together” a rough film—at its core, it’s an attempt driven by a dream. As for whether “Niu Lai” is really to chase a dream or to scam subsidies, time will have to tell. $BNB