NFT holders now have exclusive access to concert tickets and other rewards thanks to a new feature that Ticketmaster debuted which allows artists to connect with their fans. A7X, a heavy metal band, sought the functionality from Ticketmaster in order to reward owners of its Deathbats Club NFT collection, and the idea was piloted in partnership with A7X. 10,000 unique NFTs are included in the collection, which function as the band's club cards.
