Stop-loss—does it mean admitting defeat?

Many people don’t want to set a stop-loss because “as long as you haven’t sold, it doesn’t count as a real loss.”

But the market doesn’t care about your mental accounting.

A stop-loss is not admitting defeat—
it’s carrying out the rules you set before you got emotionally involved.
You’re not losing to the market; you’re winning by regaining control over yourself.

Only those who can stop-loss can keep surviving in the market.
Those who don’t will, sooner or later, hand back all their profits.

Which one are you?

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