NEUCHATEL, SWITZERLAND / ACCESSWIRE / March 21, 2023 / Counterfeit "Italian" products are a growing concern, with the global market estimated to be worth more than €100 billion.
Despite its protected status and regulations, even an Italian icon like Parmigiano Reggiano is not immune to counterfeiting, with the counterfeit market valued at $2 billion, close to the $2.7 billion in sales of authentic Parmigiano.
Representing more than 7,000 registered companies and diverse businesses across all sectors, FederItaly is a dynamic non-profit federation dedicated to protecting “Made in Italy” and combating the devastating impact that Italian-sounding products have on Italy’s economy and reputation.
FederItaly has partnered with Swiss non-profit organization ORIGYN Foundation to use cutting-edge blockchain technology to prove the authenticity, identity and ownership of valuable assets through digital certificates.
These certificates will include multimedia elements such as images, documents and even entire applications, and by leveraging the Foundation’s powerful digital authentication technology, FederItaly aims to protect Italian brands and consumers.
ORIGYN’s innovative technology is built on the most cost-effective and environmentally friendly blockchain Internet Computer available, developed by the DFINTIY Foundation, ensuring maximum transparency and security in the fight against counterfeit Italian products.
“The partnership between FederItaly and ORIGYN marks a milestone in the certification of Italian products, promoting economic and social empowerment, and following the initiative of Senator Gianpietro Maffoni, we are launching the certification process, starting with the Extra Virgin Oil consortium in Monti Tifatini, in a region facing economic and social challenges”, said Carlo Verdone, President of FederItaly.
The “FederItaly 100% Made in Italy” seal is a trusted symbol of authenticity and quality, and companies must undergo rigorous verification to ensure that all materials and workmanship are sourced from Italy.
The generated digital certificate is securely stored on the internet computer blockchain, providing all essential details from the product’s origin to the manufacturer, and can be accessed by simply scanning the product’s QR code.
“The ORIGYN Foundation is pleased to partner with FederItaly and DFINITY to help protect the integrity of Italy’s finest products and creations, the authenticity of which is eagerly sought by many around the world,” said Mike Schwartz, ORIGYN Co-Founder and Board Member.
FederItaly and ORIGYN are also developing a secure and decentralized e-commerce platform for Italian small and medium-sized businesses, with the ultimate goal of promoting and maintaining Italian excellence around the world.
From March 21, 2023, FederItaly will use the ORIGYN certification platform to accept application requests for the “FederItaly 100% Made in Italy” digital certificate.
About ORIGYN
ORIGYN creates strong biometric digital certificates that prove the authenticity, identity and ownership of valuable assets, storing their data securely and permanently on the blockchain.
ORIGYN’s digital authentication technology creates an irrefutable link between physical assets such as luxury watches, jewellery, gemstones, manufactured goods and fine art and a counterfeit-proof, customisable digital certificate, while also offering a range of value-added services to businesses and consumers.
ORIGYN, the universal global authentication standard that increases trust, protects data and creates new revenue streams for businesses through digital certificates, is now available worldwide.
Headquartered in Neuchâtel, Switzerland, ORIGYN operates as a foundation dedicated to its mission to build trust in the things that matter most. For more information, visit its website: origyn.com.
About FederItaly
FederItaly is Italy’s premier federation dedicated to protecting, promoting and disseminating excellence in “Made in Italy” products and services worldwide.
Founded in 2021, the organization has quickly established itself as a leading voice among companies and media organizations.
With more than 7,000 registered companies, 12 trade associations, 5 consortia and more than 500 professionals, FederItaly has a proven track record of success in promoting the best of Italian production and professional excellence.
Further reading:
DFINITY Foundation and FederItaly Partner to Bring Blockchain to Italian Brands
The “100% Made in Italy” brand uses Internet computer protocols
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