Tether has made a binding cash offer to acquire the entire 65.4% stake of Exor in Juventus Football Club, the most successful club in the history of Italian football and 36-time Serie A champion.
If approved by regulators and accepted by Exor, Tether stated that it would launch a public offer for the remaining shares at the same price, fully financed with its own capital. The company also committed to investing up to € 1 billion to support and develop the club after the deal is completed.
What the agreement with Juventus means for Tether
The proposal, announced on December 12, marks one of the most ambitious moves by a crypto company in elite global sports. The initiative signals a strategic shift for Tether, moving from a mere stablecoin issuer to a long-term capital allocator in traditional institutions.
In the announcement, Tether's CEO, Paolo Ardoino, described Juventus as a symbol of discipline, resilience, and continuity — values that, according to him, reflect how the company was built.
From a business perspective, the acquisition would give Tether control of a globally recognized sports brand, expanding its presence beyond financial infrastructure to encompass media, entertainment, and global fan economies.
Unlike short-term sponsorships or fan token partnerships, the acquisition places Tether at the center of governance and long-term strategy.
The initiative also reinforces Tether's claim that it operates from a position of strong financial health, being able to allocate billions in capital without external funding.
Part of a broader expansion strategy
The proposal by Juventus comes after a series of high-profile moves by Tether and USDT in recent weeks.
Tether recently obtained regulatory recognition for USDT as an Accepted Fiduciary Reference Token in the ADGM of Abu Dhabi, expanding the regulated use of the stablecoin across various blockchains.
At the same time, the company explored the tokenization of its own equity, signaling openness to new corporate structures based on blockchain.
In addition to finance, Tether has also invested in AI, robotics, and privacy-focused consumer technology, supporting robotics companies and launching privacy-centered health and AI products.
Together, these developments point to a diversification strategy far beyond the issuance of stablecoins, while
Juventus and crypto: it's not the first connection
Juventus is no stranger to involvement in the crypto world.
The club previously launched the fan token $JUV on the Chiliz and Socios platform, allowing fans to participate in polls and engagement initiatives. Juventus has also partnered with crypto companies as sponsors, including branding agreements with exchanges in recent seasons.
However, Tether's proposal goes far beyond previous crypto partnerships. If completed, it would represent total operational control by a digital asset company — an unprecedented step for a club of Juventus's stature.
The transaction remains subject to acceptance by Exor, definitive legal agreements, and regulatory approvals. If these conditions are met, Tether plans to proceed with a public offer for the remaining shares.