ChainCatcher reports that CNBC has reached a multi-year partnership agreement with prediction market operator Kalshi to fully integrate real-time prediction data across its television, digital, and subscription platforms.
According to the announcement released on Thursday, starting in 2026, Kalshi's event probability data will be integrated into CNBC's programming, including segments like (Squawk Box) and (Fast Money), accompanied by dedicated market displays showing real-time prediction dynamics.
Kalshi will also launch a CNBC-branded section on its platform, showcasing prediction markets curated by the media network.
Kalshi CEO Tarek Mansour stated that this integration represents the 'next stage of evolution' in financial reporting, 'shifting from presenting data on what is happening now to real-time predictions of future trends.'
CNBC President KC Sullivan added that prediction markets are becoming an important tool for understanding major events, and stated that Kalshi's data provides a "strong complement" to the network's news coverage.
Shortly before this agreement was reached, Kalshi just announced another data integration partnership with CNN, incorporating its prediction markets into the latter's live analysis and newsroom reporting.
