When the flow of money starts returning to GameFi from late 2024 to 2025, the question is not "which game will benefit," but "which ecosystem is already positioned to welcome the new wave."
And among the organized gaming networks, YGG stands out not for its P2E past, but for the community structure and distribution capabilities they rebuilt after the 2022 crash and their strategic position in the new player ecosystem of Web3.
This is the first time in three years that GameFi has a more mature model, no longer reliant on farming tokens but based on gameplay, community, and a more sustainable economic model.
When the money flows back, YGG is in the right place to absorb many layers of value, not just a part of the immediate profit from games.
The first point YGG benefits from when money flows back into GameFi lies in the very role of distributing players they have rebuilt.
During the P2E period, YGG was seen as a token farming guild, but by 2024–2025, they became a network of 'workforce - tester - creator - ambassador'.
This means that whenever a new game explodes or receives large funding, studios need real players, real content creators, and real testers.
No studio wants to repeat the mistake of 2021: buying users with rewards and then losing them within a month.
YGG possesses a force of players ready to contribute valuable input, meaning that the money flowing into GameFi will go through the distribution layer that YGG stands at the center of. This helps YGG hold a larger amount of deals, resources, and negotiating power.
Another advantage comes from YGG's real-world mission model. As GameFi enters a new cycle, incentives will not come from rewarding basic behaviors but from rewarding 'useful' behaviors: testing servers, checking meta, sharing experiences, attracting new users.
YGG builds the community according to this model, meaning they have the conditions to receive incentives from both sides: the users participating in tasks receive rewards, while studios pay to obtain quality users.
When the money flows back, the marketing budget, testnet, pre-launch, and user acquisition of studios increase significantly, and YGG is in the right place to receive this budget flow. Not many Web3 organizations have such a two-way model.
The next benefit YGG enjoys is the return of the gaming talent market. One of the major changes after the crash of 2022 is that Web3 players have shifted from 'farming rewards' to 'contributing value'. As new money flows in, the demand for content, guidance, meta analysis, and premium experiences increases rapidly.
YGG has been focused on building a team of highly skilled players since 2023, meaning they can become the meta army, content army, and onboarding army that studios desperately need.
When GameFi explodes again, users do not want to read whitepapers; they want to watch short videos, quick guides, and easy-to-understand meta.
YGG has a large enough creator network to meet that demand. As creators take on more roles, the value of YGG also increases.
Another factor that helps YGG benefit is market fragmentation. In the P2E cycle, only a few games win.
But in the new cycle, dozens of mid-core games, FPS, extraction shooters, card strategy games, on-chain games, and social games will develop simultaneously. As the market fragments, studios cannot build communities from scratch. They need established networks. YGG is that network.
Although each game only needs a small part of the community, because YGG has many regional communities and many specialized branches, they can distribute users to multiple games at the same time. This creates an uninterrupted demand flow: the more games -
YGG benefits even more. No organization can scale distribution as quickly as YGG has reorganized since 2023.
Another advantage comes from YGG's geographical position. Southeast Asia, South Asia, and Latin America continue to be the fastest Web3 penetration markets. They are also where GameFi has the most natural player base due to strong mobile gaming habits and low labor opportunity costs.
YGG has built a community structure by region, with its own leaders, activities, and strong user activation capabilities. When GameFi money flows back, studios want to penetrate these areas first due to low CAC performance and good viral effects.
YGG becomes a natural partner for implementing regional campaigns. This helps YGG become part of the growth strategy of the game, not just a community following the game.
YGG also benefits from the ability to participate early in high-quality GameFi projects. When games raise large funds from investors, they need closed testing with real skilled users, not bots or farming forces.
YGG provides such a player source. This helps them participate in whitelists, token allocations, or NFT rounds under the 'work-to-earn' model, not speculative. When the market returns, these early access slots become economic resources that YGG can redistribute to the community or keep as part of strategic assets. This creates a significant difference between YGG and old P2E guilds that could not participate in early rounds and only farmed public rewards.
Another important factor is the maturity of the internal tools that YGG builds. After 2023, they develop a mission system, dashboards, contribution measurement tools, reputation systems, and infrastructure for onboarding newcomers.
When GameFi returns, a large community is not the issue; the issue is whether the community can operate effectively. Many game projects have users but do not know how to manage them.
YGG can provide 'community technology' for studios. This is the value that the Web3 market is starting to take more seriously, especially as user acquisition becomes more expensive.
Another point YGG benefits from is the narrative of 'user-owned network'. As SocialFi, on-chain games, and community tokenization grow back,
YGG has a special position because they are an organization with a pre-existing DAO structure.
When the money flows back, organizations that can represent the community to interact with games – instead of individual users – are organizations with better negotiation skills, receiving more resources and having a clear standing in the chain ecosystem.
That's why many chains are starting to see YGG as a strategic user source, not just a source of mere players.
The final point: when the money flows back into GameFi, reputation, which played a minor role before, now becomes a crucial factor.
After 2022, hundreds of guilds disappeared. Players do not trust anyone. Studios even less so.
YGG is one of the few organizations to survive the tough cycle and still expand. This makes them the most trusted partner in the eyes of large studios.
As money into games accelerates, studios will choose safe partners, not new guilds.
Reputation cannot be built in a few months. And that very reputation helps YGG benefit as GameFi revives.
In summary, YGG benefits from at least eight layers of value: a high-quality player base, a mission model suitable for new incentives, an expanding creator network, regional distribution capabilities, a position in early access testing rounds, strong community tools, a bridging role with Web2 users, and a reputation that survives market cycles.
When the money flows back into GameFi, those systems that can leverage the influx of people, tasks, and content will win. And YGG is right at the center of all three.
