📉 BlackRock has released a video ad for its new Bitcoin ETF (IBIT), aimed at wealthy boomers. Unlike other advertising campaigns, the video does not contain flashy special effects or crypto jargon, which experts say makes it ideal for attracting older investors.

- In the video, a BlackRock representative explains the benefits of Bitcoin and the availability of the new ETF.

- Analysts call advertising “so boring it’s brilliant” for its target audience.

- The Bitcoin ETF advertising market is gaining momentum: Bitwise, Hashdex, VanEck, ARK Invest and Grayscale previously launched their campaigns.