In September 2021, Juventus announced the launch of a new season of its fan token JUV on the Socios.com platform. Fans can purchase a JUV and use it to vote on important club decisions, receive exclusive rewards and participate in various events.
In January 2022, Socios.com announced a partnership with Binance to add JUV Fan Token to the Binance exchange. This means that Juventus fans can now buy, sell and trade their JUV tokens on one of the largest cryptocurrency exchanges in the world.
In December 2021, Juventus and Socios.com launched "J-Coin", a new token that will be used as the official currency at Juventus' stadium, Allianz Stadium, for the purchase of tickets, food and drinks.
Finally, it's worth noting that the price of Juventus Fan Token (JUV) has risen significantly since the start of 2021, notching peaks in March and May, although the price has fallen slightly since then. Like any cryptocurrency, the price of JUV is subject to fluctuations and investors should be prepared to accept a high level of risk when trading this cryptocurrency.
