Superplastic has announced that Amazon’s Alexa Fund was the lead contributor to its recent $20 million Series A-4 round — bringing the total investment value raised by the creative studio to over $58 million.

As first reported by Forbes , the investment will reportedly fund the development of a new Prime Video original series titled “The Janky & Guggimon Show,” which will feature two of Superplastic’s most notable virtual celebrities.

The show follows "the adventures of two lazy and profoundly incompetent best friends who, in their quest to become rich and famous, leave a trail of chaos and destruction in their wake." The series is said to also feature a cast of animated and human celebrity friends - the brand is known for its collaborations with the likes of Tommy Hilfiger, Paris Hilton, J. Balvin and more.

“Superplastic’s world of synthetic celebrities has earned a cult following in every medium they touch,” shared the brand’s CEO Paul Budnitz in comments to Forbes. This includes partnerships and products in the fields of social media, music, gaming, high-end collectibles, fashion, animated entertainment, NFTs, and live experiences.

The brand has recently collaborated with Bored Ape Yacht Club, Gucci, Fortnite and Mercedes Benz.

Budnitz shared, “The new partnership with Amazon Studios reaches massive audiences and gives us a new playground to wreak havoc around the globe. We’re grateful to the Amazon Alexa Fund for the investment to help us continue growing the SuperShape Universe,” according to a report from Variety.

The development of “The Janky & Guggimon Show” follows Superplastic’s success in turning its characters into social media stars, with Janky having 1 million Instagram followers and Guggimon having 1.5 million. Superplastic’s synthetic celebrities continue to gain popularity and the new investment from Amazon’s Alexa Fund will expand Superplastic’s character world to a wider audience.