Visa announced on Thursday that it will launch a Web3 brand loyalty program solution - Visa Web3 Loyalty Engagement Solution, which provides brand-side and merchant-side Web3 digital marketing solutions, using APP to provide gamified gifts and immersive treasure hunt activities to enhance customer brand participation. Spend.
Visa launches brand loyalty solution
SmartMedia Technologies Collaboration
Visa has partnered with enterprise-level Web3 marketing integration company SmartMedia Technologies to provide Visa's own Web3 loyalty program, looking forward to using new technology to increase user brand engagement.
SmartMedia Technologies is an enterprise-level Web3 omnichannel marketing integration solution company. The main business is to assist enterprises to use digital technology including blockchain technology to carry out marketing activities, such as digital collection issuance, AR application integration, gamification, etc.
Brand side
If merchants or brands participate in the Visa Web3 brand loyalty solution, they will be able to quickly provide consumers with Web3 marketing solutions in a zero-coding manner. For example, it provides coupons, membership systems, digital collectibles (NFTs), gamified AR maps, etc., allowing merchants to choose more diverse brand marketing plans.
Visa believes that the Web3 brand loyalty solution can maximize the existing consumer experience to increase brand participation and retention rates, thereby increasing customer life cycle and brand revenue; on the other hand, merchants can also more easily accept new potential Customer base can increase brand exposure; finally, you can enjoy first-hand consumer data.
Visa provides merchants with an easier way to build brand loyalty APPs and integrates blockchain wallets, making it easier for merchants to conduct Web3 digital marketing and coherent brand management.
Client
Consumers can use the app to participate in brand marketing activities, including accumulating points, drawing draws, collecting tokens, redeeming prizes, etc., providing an integrated experience across merchants and services, such as points received from merchant A to be used by merchant B.
The plan has many attractions for consumers. This includes using brand maps with AR treasure-caching mechanisms to increase brand participation in a gamified manner; by integrating wallets, consumers can also participate in experiences related to the rarity of digital assets with zero threshold.
Web3 Marketing Planning Opportunities and Challenges
It has become a trend for enterprises to use Web3 technology to build brands
Visa is not the only company using Web3 technology for brand management, there have been many other cases. Including Circle and FamilyMart convenience stores, which have launched membership points exchange for cryptocurrency programs, as well as Starbucks’ Starbucks Odyssey membership reward program, which provides users with NFT collection activities.
(Circle, FamilyMart and Bito Group have cooperated, and the new version of "Points for Currency" supermarkets can be exchanged for USDC)
(Starbucks Web3 project Starbucks Odyssey is launched! The test platform is online and the first batch of user experiences are open)
Testing Visa’s appeal
The Visa Web3 Loyalty Engagement Solutio requires more brands and merchants to participate in order to be effective. Therefore, how Visa can stand out among the fiercely competitive digital marketing integration solutions is a big test.
ㄊUsing Web3 as the entry point to provide brand management activities with alternative business models, the acceptance of merchants still needs to be verified by the market. The project is still in the initial trial stage and we look forward to further development in the future.
This article Visa launches Web3 brand loyalty solution to seize the digital integrated marketing market first appeared on Lian News ABMedia.
