The main point
The Binance Post-Listing Team offers free growth, ecosystem and operations support for projects listed on Binance.
Projects can leverage the diverse experience available at Binance to continue building stronger than ever.
Learn what the Binance Post-Listing team offers for your Web3 projects in building the future.
To develop and grow the Web3 project, listing on leading exchanges is a common goal. However, the journey doesn't end with listing, and that's often where some of the most important work begins. No doubt listings attract attention, but they do not guarantee a successful future.
With the help of the Binance Post-Listing team, it's easier for you to navigate a clear path to improved security and risk management. The services covered below are not a complete list, but they cover most of the areas of support you can expect once Binance lists your Web3 project, all of which is free.
Manage Risk With Post-Listing Guidance
An important part of a project's success is how they prevent and handle risks. The Binance Post-Listing Team provides guidance by dividing the topic into two areas: pre-incident and post-incident.
Prainsiden
With the help of the Post-Listing team, projects can proactively identify and mitigate various types of risks. This includes security, financial, operational and reputation risks. Managing all of these things carefully provides the best experience for the project and its community. Binance's pre-incident guidelines typically involve:
Register projects that are listed in the Project Shield Program. The Post-Listing Team works closely with external auditors and Binance's internal security team to improve smart contract security for listed projects.
Offers security tips curated for projects that help mitigate the most common security risks. Along with personal advice, the team has a wealth of resources to share with projects covering DNS attacks, Web2 vulnerabilities, and everything else in between.
Carrying out consultations to improve the overall quality of the project and reduce possible future risks. From tokenomics best practices to addressing project communities, the Post-Listing team can cover the essentials every project needs.
Pascainsiden
Although all efforts are made to avoid incidents, projects require proper crisis management if an incident occurs. The Post-Listing Team can help projects coordinate an effective response to an incident and work alongside the larger Binance team for more support. During a hack or other security incident, the collective experience of the Post-Listing team can help bring confidence to the project's user base. Some examples of post-incident support include:
Ronin bridge hack. The Binance Post-Listing Team supports the Axie Infinity team and community while the Ronin bridge is rebuilt. The joint effort also helped recover $5.8 million (USD) in hack funds.
Managing the effects of LUNA's fallout in the Solana ecosystem. Binance was able to contact users who were at risk of liquidating margin positions which could potentially drain the protocol's liquidity. This ultimately leads to a diversified redistribution of wallet positions.
Cross-bridge issues with pNetwork resulted in the printing of a large supply of pGALA tokens. The Post-Listing Team helped create a recovery plan with pNetwork and advised them on their post-mortem.
"The Binance Post-Listing Team has been extremely helpful and professional in everything they have worked on with us. Gala experienced several obstacles that were not of our own making [in 2022], such as when a third-party external bridge was breached. The Binance Post-Listing Team was very quick to coordinate with us and took important action to protect our shared community. Their professionalism and persistence brings positive value to this space."
- Jason Brink, President of Blockchain at Gala Games
Handle Operations Efficiently
Another key area of support offered by the Post-Listing team is operational requests. For example, a project may want to know the best way to airdrop, upgrade its network, or hard fork its blockchain. Once a project contacts with a request, the Post-Listing team gathers requirements and provides detailed advice based on experience. All of this is combined together and coordinated with Binance's internal team supporting the process from kickoff to execution.
The Post-Listing Team supported more than 70 requests in the second half of 2022 alone, most of which lasted for months. From supporting the IRISNet network upgrade to Terra's (LUNA) second round airdrop, the scope of assistance offered is extensive and covers everything a project might need.
Presenting Projects Effectively
An important part of any project's long-term success is showcasing it to the blockchain ecosystem and potential users. The Post-Listing Team can help projects grow their brand awareness among our Binancian community with integrated marketing efforts. These efforts are executed in different markets, in different languages, and with different marketing objectives.
One popular option is to create content that educates the community about the utility of the project. For example, Binance Academy's Learn and Earn program uses Binance content experts to help share key ideas and functionality of the project through an interactive reading experience. The Post-Listing team also supports the creation of token campaigns through collaboration with internal Binance teams, such as the Learn & Trade program.
Building Face-to-Face Communities Globally
There's nothing like meeting your project's local community. Building this takes time, so leveraging the Post-Listing team's event connections can help kickstart the process. The face-to-face offline setting helps build trust, and listed Binance projects have enjoyed help securing prime spots at Binance Blockchain Week in Paris and Dubai. From Elrond to BiSwap and Gala Games, we are proud to help grow attendance for the events of the projects we support.
Creating Profitable Connections With Binance Products
There is more fun in building a project than just developing a DApp. It also relates to entering the growing ecosystem of connected blockchain products and services. Through Binance, listed projects can leverage its established product suite and offer a comprehensive experience to its users. This helps create more value and utility for the project community and potential users. Let's look at some examples:
Binance Card
Binance Card is the best way for eligible users to spend crypto at millions of stores worldwide. The Post-Listing team has helped projects such as Ripple's inclusion on Binance Card and added extra utility to their coin for spending.
Binance Connect
Onboarding newcomers into crypto requires simple fiat-to-crypto services. Binance Connect offers just that, making it the perfect tool to integrate into any project listing. You can read more about the process through our successful partnership with SafePal.
Binance NFT
Using a trusted marketplace to launch a new NFT collection can help contribute to its success. Projects frequently release new collections throughout their lifetime, and listed projects can utilize Binance NFT to do this. Both STEPN and League of Kingdoms are great examples of the potential opportunities on offer.
Stablecoin cash diversification
The dangers of cash without diversification are obvious, especially when it involves a project's native token. The Post-Listing Team can help listing projects identify these risks and introduce stablecoin options to the treasury. Having a regulated stablecoin like BUSD in reserve often helps improve a project's image and risk profile for its community and potential users.
BUSD & other stablecoin implementations on layer one networks
As one of the most popular stablecoins on the market, launching BUSD on layer one of your blockchain can help make it even more beneficial. Two examples include Polygon and Avalanche, both of which included BUSD into their networks through collaboration with Binance and its Post-Listing team.
Our team has also helped a number of projects enable stablecoin deposits and withdrawals on Binance to their layer one networks. For example, both Stellar and Algorand have successfully completed USDC integration.
Post-Listing is the Time to Continue Building
By working closely with the Post-Listing team, the project can continue to grow stronger. Access to our experience, advice and connections can streamline the development process in many places. Overall, these benefits benefit everyone involved, from the community to new potential users and the project team itself. At Binance, the journey doesn't end at the listing; it is just the beginning of all the work.
Further Reading
(Blog) Binance Listing Tips from CZ
(FAQ) How to List Your Coins on Binance.com
