Today we continue to talk about a Binance Launchpool project. Recently, Binance has launched many launchpool projects, and the time is very short. Maybe Binance was fined too much recently, and needs to launch more projects to make money. The ACE friends last time should have made a lot of money from the airdrop. Last time, I also said that this will definitely be lower and lower, because the project party needs money to operate the game. So how about this project? Let's analyze how much tokens of this project are finally reasonable.

Introduction

Sleepless AI is the 42nd project launched on Binance Launchpool, a Web3+AI gaming platform. Sleepless AI is a groundbreaking Web3+AI gaming platform that cleverly combines artificial intelligence and blockchain technology. Its mission is to provide unparalleled emotional support and immersive gaming experience through AI companion games.

HIM is the first game developed by Sleepless AI Lab. The second game is HER, a girlfriend development game. Recently, the HER chat function was launched on the official website.

Sleepless AI is currently the first web3 application for women. In the traditional Web2 world, games for women have always been regarded as a very large and promising market.

The team is the core team of the previous "Shining Nikki" and has mature experience in operating such games. I also looked up the data (data from 2020). "Shining Nikki" was launched in 2019 and is currently in operation. In 2020, the revenue was only for the domestic and Taiwan servers, and the game has been in operation for nearly a year, with a turnover of about 1.154 billion yuan, and the revenue for that year was over 100 million yuan.

Gameplay

In terms of gameplay, the official documentation of Sleepless AI introduces two AI supporting games: HIM mode and HER mode.

HIM Mode

1. Visit the official website of the game: Use social login or crypto wallet to log in to the official website of Sleepless AI and you will get access. On the website, more than 10 boyfriend characters are provided for you to choose from, each with a unique personality waiting for users to discover. Once you make a choice, the character will become your SBT (Soul Bound Token), which is exclusive to you and cannot be traded.

2. Interact with your boyfriend: Sleepless AI enables users to interact with their virtual boyfriend by combining a dialogue system with AI technology. Users can share their daily lives, stories, and even upload pictures to deepen their connection with their virtual boyfriend and enhance intimacy.

3. Interaction: You can perform many interactions with your virtual boyfriend in Sleepless AI, including dressing him, feeding him, and playing with him. In the in-game store, users can find a variety of clothes, accessories, and even food to match their boyfriend. Choose from the available options and dress him up according to your personal preferences. The higher the level of the accessories, the greater the benefits you will receive.

4. Customization: In the Sleepless AI game, users have the right to customize their boyfriend's personality to suit your preferences and wishes. You can adjust various attributes to shape his character, and these changes will be reflected in conversations and interactions.

5. Experience Traps and Mysterious Boxes: Sleepless AI introduces exciting features into the game, including traps and mysterious boxes. By participating in these activities, users have the opportunity to open surprise gifts, including costumes, props, tokens, etc. The higher the level of the boyfriend, the greater the chance of the user to get rare and exclusive items.

6. Unlock mini-games: Sleepless AI continues to add new mini-games for users to enjoy with their boyfriends. In these mini-games, users can discover a variety of interesting activities and challenges, which not only enhance the gaming experience, but also have the opportunity to unlock secret interactions and surprises.

You can get certain token asset rewards (Love to Earn) by chatting with your boyfriend and upgrading him, but you mainly cultivate your boyfriend’s skill points (boyfriend power/intimacy, etc.) by recharging token assets with krypton gold to purchase props, and introduce PvP competition and treasure chest opening mode to stimulate consumption impulse.

HER Mode

In HER mode, users can also give full play to their imagination and choose virtual girlfriends of types such as cute, sexy, intellectual, and indifferent to meet their personal ideal match.

Numerical Introduction

Let's talk about the core numerical system of HIM:

HIM fully describes a person through numerical values, defines a virtual person with multi-dimensional numerical values, and establishes a sound numerical development system. In general, HIM applies the numerical system to a more general virtual person, making the game interaction experience more realistic and full.

The training of virtual digital humans is different from ordinary LLM (Large Language Model) fine-tuning training. It requires LLM to slowly change the way the character speaks to the user as the interaction between the character and the player progresses, making the user feel more and more "intimate" with the character. Therefore, the HIM team added the various values ​​of the virtual human personality parameter system as context in the process of designing LLM training, and trained a model for each character separately. At the same time, HIM's LLM will combine the vector database to give the character memory, and the user will feel that the character knows them more and more during the chat.

HIM’s development team has also developed a set of AI training methods for virtual humans. For details, please refer to the following two numerical matrices:

Human personality is a very complex concept, which includes factors such as emotions, attitudes, and behaviors. In order to give the AI ​​boyfriend enough realism, the HIM development team established a set of self-consistent numerical systems to quantify the development process and relationship between the player and the AI ​​boyfriend. This numerical system can be summarized as a matrix numerical model, which vertically represents 9 bidirectional personality attributes and horizontally represents 9 relationship attributes between the AI ​​boyfriend and the player. There is a many-to-many mapping and influence between these attributes.

When conducting LLM training, each character will have a standard "personality" benchmark and a floating boundary for personality. During the game, the values ​​of these attributes will continue to change with the player's behavior, which in turn affects the game feedback of the AI ​​boyfriend (such as idle output, Gacha efficiency, chat depth, etc.).

team introduction

HIM was developed by Sleepless AI Lab. The team was previously the core team of Paper Games. They have a lot of experience in game publishing and building projects from 0 to 1, including Shining Nikki. They have served more than 400 million users in total, with a peak DAU of 10 million. They are particularly good at understanding the gaming experience preferences of female users, how to convert them, and how to pay. They have a high-traffic product and mature business model verified in Web2 + NFT/token gameplay + AI narrative.

Financing

Three rounds of private token sales have been completed, raising $3.7 million (7.6% of the total token supply). Investors include Binance Labs, Foresight Ventures and Folius Ventures. The latest valuation is $200 million.

Fans

There are currently two accounts on Twitter, one is HIM with 150,000 followers, and the other is Sleepless Ai with 100,000 followers. There are 50,000 followers on Discord, which is not a lot for a game.

Token Economics

HIM includes two tokens, one is the in-game token Diamonds; the other is the governance token $AI.

Diamonds can be purchased with BNB, stablecoins and $AI. Diamonds can be used to purchase in-game items: clothes, accessories, food, upgrade cards, etc.

$AI token holders can vote on gameplay governance decisions, including prioritizing in-game item upgrades (e.g. upgrading accessories from SR to SSR), or deciding on future accessories/new boyfriend types. Staking $AI users can share transaction fee income based on their governance weight, and receive in-game tokens for recharge discounts. In addition, users who stake $AI can vote for their boyfriend/girlfriend to participate in the competition, and the winner will receive more rewards.

The total amount of AI tokens is currently 1,000,000,000. This time, the launchpool issued 7%, airdropped 1%, the team 18%, the team's short-term development 29%, and long-term development 27%. Here it is specifically stated that the long-term development token cannot be sold or circulated. It is mainly used to stimulate ecological development, such as sharing the rewards and benefits of the project, without any governance rights. The generated returns can be used for the long-term operation and sustainable development of the project. So the team took a total of 18+29=47%, which is still a relatively high proportion.

Currently, there is no specific explanation on the release of tokens in the official documents.

Finally, let me summarize this project. At present, this should also be the leader of the sub-sector - female emotional development APP, because it is almost not seen in WEB3. At present, it seems that all kinds of domestic game teams have gone all in WEB3. In the real bull market, you may see all kinds of strange chain games. You say whether this game needs blockchain or not, it is completely unnecessary, but it cannot stop web3 from making money. At least from my point of view, I think this kind of game is not fun. Maybe I am not a female group. From the community I operate, most of my fans are more than 85% male, and only 15% are female. So are there really not many women in web3? Then let me talk about my point of view. The degree of innovation of this game is average, it can be said that there is no innovation. Secondly, the group it faces is also very narrow, which is about 20-30 years old young women. I think women in this group may pay less attention to web3. The advantage is that it can lead many women in this young group to recognize web3, which is very good. Secondly, it also enriches the breadth of web3 games, which may open up the ideas of many developers and create more fun and interesting games in the future.

Finally, let's talk about the estimated market value of this project. As mentioned before, the revenue of the game Nuannuan series they operate is 100 million RMB per year. I calculated its PE at 20 times, which is 2 billion RMB, which is about 300 million USD, which should be considered high. Therefore, the reasonable price of a token is between 0.1-0.3 (corresponding to a market value of about 100-300 million USD). If it exceeds this, the premium is too high. Of course, if you are a miner, then it is definitely a sure win!