According to ChainCatcher, Binance Custody, Binance's institutional custody service, has been renamed "Ceffu". The official blog stated that the name was inspired by Binance's SAFU (Secure Asset Fund for Users, providing users with a secure asset fund).

Ceffu said that the name change will not affect any existing services, user experience and related products of customers. Ceffu will continue to develop and provide independent solutions such as isolated cold storage, local staking and independent custody services.