According to Odaily Planet Daily, Sun Yuchen posted a video on the TikTok platform, expressing his willingness to invest in the personal IP company founded by LeTV founder Jia Yueting. He also suggested that Jia Yueting launch an entrepreneurial reality show, provide a public and transparent address, and disclose all the capital flows in the company's account and the income from live broadcasts. This is to prevent the trust issues caused by the unclear movement of Jia Yueting's entrepreneurial funds.