The collapse of the cryptocurrency lending market in 2022 had a huge impact on investors, especially the collapse of Celsius, CryptoPotato reported. Over the next year, the bear market continued, prices were depressed, and there was little real activity in the industry. However, today, two years later, the market structure has undergone earth-shaking changes. The overall market has more than tripled in value over the past few months, with Bitcoin trading near an all-time high of $69,000 against the U.S. dollar. At the Crypto Expo Conference in Bucharest, CryptoPotato had the opportunity to speak with Dimitar Bratovanov, product manager at Nexo, about how the company is surviving the lending crisis, what new products they have launched, how they work, how users can take advantage of them, and what the demand is Highest assets etc. Bratovanov said the main reason why Nexo survived the lending market collapse while other companies like BlockFi and Celsius Network did not was because of Nexo’s fundamentals. He believes that overcollateralization, where all the loans a company makes are backed by assets that are actually worth more, is key. Additionally, he said Nexo's conservative risk management policies have allowed the company to stay afloat. Finally, the company worked to obtain licenses and align itself with regulators to prevent a similar collapse from happening again. Bratovanov noted that user demand for the company's products is picking up as cryptocurrency market prices rise. He added that users prefer to obtain loans while retaining their cryptocurrency holdings. To meet this resurgent demand, Nexo launched a product called Crypto Credit Lines back in 2018. Essentially, it allows customers to stake cryptocurrencies as collateral in exchange for fiat currencies or stablecoins. Once the user is approved and verified, the process is completed immediately. Interest rates vary based on customer loyalty levels, which are monitored daily. Additionally, the Nexo Card is also a key product of the company and customers can use it as a debit or credit card. They can change the card's mode with a single swap, taking advantage of the functionality of two cards when only one is available.When users use it in debit card mode, they spend their cryptocurrency holdings. When they pay without a card, they earn interest on their assets. Instead, they can earn up to 2% cash back when they use it as a credit card and don’t spend cryptocurrency. While some of the company's products offer more than 30 different assets, including fiat currencies, cryptocurrencies and stablecoins, Bratovanov insists that Bitcoin has the highest demand in terms of asset holdings. However, many users have started to diversify their investments using other available assets on the platform.