According to the Daily Planet, Sota Watanabe, founder of Astar Network, said that Startale Labs has launched the "Web3 Sherpa" program in cooperation with Hakuhodo, Japan's second largest advertising company, and NTT Data. Astar has conducted multiple Web3 hackathons with Toyota, Mazda, Mitsubishi and other companies through Hakuhodo. Astar provides its knowledge and experience in Web3, Hakuhodo provides its management and advertising capabilities, and NTT Data provides its high skills and resources. All parties jointly introduce large Web2 companies into the Web3 field, not just hackathons and PoCs.