🚨 At the Web Summit in Lisbon, a fake DJ advertised the launch of the non-existent Adicoin cryptocurrency from Adidas:
- Idea: help Adidas employees earn Adicoin, spend in the virtual world of Adiverse
- It turned out to be a scam: Adidas did not announce the launch of the token
- Fake DJ Marshmello: the real Marshmello denied his participation
- The Yes Men activists apologized, but noted that they had drawn attention to the problems of workers