“HorizenLabs cooperates with stablecoin company Stably to launch the first stablecoin in the $ZEN ecosystem: $ZUSD. For details, please see: https://horizenlabs.medium.com/zen-usd-zusd-stablecoin-launches-on-the-horizen-eon -network-4a6012895646”
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I wouldn't label it as a scam, but it is specifically designed for retail traders. The majority of buyers of LUNC make smaller contributions to the market capitalization. However, big investors, commonly known as whales, enter the market and make large purchases, only to sell out