[The transaction amount of NFT in the encrypted world of Nike-RTFKT is approaching US$1.4 billion, and sneaker fans are fascinated]
While the portmanteau “phygitals” may be fading into obscurity, the concept behind it remains firmly here to stay. Take the NFT universe that Nike collaborated with RTFKT as an example. In just less than two years, even though it was in a bear market most of the time, the transaction volume has amazingly exceeded one billion U.S. dollars, and the revenue has exceeded 100 million U.S. dollars.
According to The Block Research, Nike-RTFKT’s NFT has generated nearly $1.4 billion in trading volume since December 2021. Data from DefiLlama shows that RTFKT has launched more than two dozen series, including the CloneX avatar NFT in collaboration with Takashi Murakami in late 2021, with total revenue reaching $170 million.
It is worth mentioning that the CloneX series was launched at the peak of the cryptocurrency market and achieved great success. But in addition, the transactions and income of other series are also very impressive. In some cases, these NFTs can even unlock the opportunity to purchase special, limited-edition Nike shoes with special authentication tags embedded within them.
Countless shoe fans like NBA legend LBJ are also rushing to take advantage of this opportunity. Photographer Frankie Sutera, who is a shoe fan and NFT enthusiast, said that these shoes are of high quality and far exceed other Nike shoes. After obtaining the relevant NFT, he ordered a total of 9 pairs of Nike-RTFKT shoes.
In the latest “forging” event, Sutera ordered 8 pairs of RTFTK Air Force 1 special edition shoes, as well as the latest Dunk Genesis Cryptokicks. According to data from CryptoSlam!, NFT trading volume during this “forging” event surged to $613,000, an increase of more than 600% from $85,000 in the previous month.