Welcome to the family, I trust that you continue to put users first and we know that this was beneficial for everyone

We are pleased to welcome Rachel Conlan as VP of International Marketing at Binance. Rachel will oversee and manage our regional and international marketing teams around the world to help strengthen and expand Binance's position as a trusted industry leader in the cryptocurrency space. Rachel brings a wealth of top-level experience to Binance, including leading Global Partnerships at CAA Sports, a leading international sports and entertainment agency, where she developed brand partnerships to enhance its market influence in the sector. She also served as a Director of international marketing at Havas, where she pioneered business development and revenue growth strategies. "Rachel's extensive experience will help drive the industry forward, getting more people involved with blockchain, familiarizing themselves with Binance, and building collectively this sector that is still in a very nascent stage,” said Yi He, co-founder of Binance. In the pursuit of greater awareness and adoption of cryptocurrencies, Rachel will help Binance push the boundaries of our marketing efforts in several fronts, including engaging untapped demographics, working with policymakers, and connecting with industry heavyweights. Her role is critical in leading the world into the new Web3 era. Rachel is also set to take charge of Binance's current and future brand partnerships. He will be at the forefront of our current campaigns, such as those for Cristiano Ronaldo, Alpine Formula 1 and Khaby Lame, to drive our international marketing efforts. Her job will be to explore collaborations with innovative brands and drive broader conversations with influential leaders about the role of digital assets. “I am delighted to embark on this adventure with Binance, a truly world-class organization that has earned the trust of millions.” from people all over the world,” says Rachel. “I look forward to collaborating with an incredibly talented team and, together, we aim to illuminate and align with our leaders to fulfill our mission of introducing one billion users to this dynamic and exciting sector.” Other Related PostsBinance Appoints Renowned Europol Cryptocurrency Expert Jarek Jakubcek as Asia-Pacific Director of Intelligence and InvestigationsBinance Appoints Former FCA Regulator Steven McWhirter as Director of Regulatory PolicySeth Levy, Former FINRA Regulator, Joins Binance as Director of Market Surveillance