The price of BNB (Binance Coin) paired with USDT (Tether) can increase due to several factors, including:

1. Increased Demand: If more people are buying BNB, its price will rise relative to USDT. This can be driven by market sentiment, new developments on Binance, or growing use cases for BNB.

2. Market Sentiment: Positive news about Binance or cryptocurrency markets in general can cause a surge in demand for BNB. This includes partnerships, technological updates, or regulatory clarity.

3. Burning Mechanism: Binance regularly conducts coin burns, where a portion of BNB is permanently removed from circulation. This reduces supply, and if demand remains constant or increases, the price can go up.

4. Utility: BNB has various uses on the Binance platform, such as trading fee discounts, participation in Binance Launchpad projects, and transaction fees in the Binance Smart Chain (BSC). As the utility grows, more people buy BNB, pushing the price up.

5. Broad Market Movements: The entire cryptocurrency market is often correlated. If Bitcoin or Ethereum is experiencing a bull market, BNB might also rise as investors pour into other top assets.

Monitoring these factors can help anticipate potential price increases.