ChainCatcher reported that BMW plans to integrate blockchain technology into its daily operations and create a blockchain loyalty program for its customers in Thailand.

Coinweb will develop a custom Web3 application for BMW's customer loyalty program, which will use a blockchain-based rewards program to motivate BMW Group customers. Customers' levels and status in the ecosystem will depend on the loyalty rewards they earn through various behaviors. In addition, car owners will be able to use their rewards to purchase goods and services from BMW and related ecosystems in the future, and BNB Chain will be used to settle transactions. (Source link)