This is an era of capital economy. But it does not mean that if you have strong funds, you will succeed in something, and if you have little funds, you will not be able to achieve anything. This requires accurate self-positioning and solid footsteps. The Internet era is changing with each passing day, and the pace of following trends and innovation is getting faster and faster, but this does not mean that you have to innovate a model to seek development. It is also OK to make other people's models cater to user needs and make them different. Don't think that Internet innovation must subvert the existing Internet giants. I tell you that it is impossible. They are already industrial empires and monopolize the terminals. You can only develop intensively or find another way. Although ants are small, as long as you hide well, you can still live well and will not be trampled to death by elephants.
In the horse race of Tian Ji, we know that your best horse should be matched with others' medium horses, and your medium horse should be matched with others' inferior horses. As long as the inferior horse is slightly balanced and not dead, it can maintain its overall competitiveness. In the industrial empires of those big guys, not every item is very good, at most one or two are good, for example, Tencent's games, information, and social networking are good, but the financial business is very poor; Baidu is only good at bidding, and the social networking is a mess; Alibaba's retail and financial business are good, but the social networking is very average; Sohu's video business is good, but the social networking is as bad as shit; NetEase's games are very good, and the social networking is also average, but it was the first to do the one-yuan purchase industry, which is also very good (it was popular for a while, but was later closed due to policy factors).
In the start-up phase, if you want to do something and make it big, you must avoid the direct battlefield. To avoid direct confrontation with the market, you need to find the right selling point, seize and stabilize your own terminals, and make products with the best reputation in the industry.
The same is true for financial management. The size of each person's funds and the cycle are different, which determines the huge difference in returns. For others who have invested tens of millions of funds, it is natural to choose medium-low risk value investment. If you only have a few hundred thousand, then you can only choose medium-high risk to gamble. Only by giving yourself a clear positioning and finding a strategy that suits you can you win thousands of miles away.