According to BlockBeats, on October 9, Beijing Danghong Qitian International Culture and Technology Development Group Co., Ltd. (hereinafter referred to as "Danghong Qitian") completed a C round of financing of hundreds of millions of yuan, jointly invested by Huakong Fund, "China Vision Valley" Industry Fund, NetEase, Guoke BOE, CITIC Centennial Assets, Jiahesheng Capital and Yecao Venture Capital. According to Danghong Qitian's official website, the famous director Zhang Yimou serves as its co-founder and also serves as the artistic director of Danghong Qitian. Tianyancha data shows that as of now, Danghong Qitian has raised 8 rounds of financing. Among them, rounds B to B++ are concentrated in the period from October 2021 to December 2022, when the investment and financing of the metaverse was booming. It is worth noting that in these three rounds of financing, Lei Jun's Xiaomi Group, Ding Lei's NetEase Capital, and private equity funds of well-known companies such as CITIC Group and BlueFocus participated. Danghong Qitian is positioned as an overall solution and product implementation of "XR content production + vehicle development + digital operation", and its business involves multiple fields such as "XR + theme park", "XR + technology show", "XR + e-sports", and "XR + sports". It was previously reported that in January this year, Danghong Qitian, in which Zhang Yimou holds shares and serves as a co-founder, raised a B++ round of financing. The amount of financing is unknown. NetEase participated in this round of investment through NetEase Media Technology (Beijing) Co., Ltd.