According to Techub News, at the 2024 Coinfest Asia Summit, Staynex said that Booking.com founder Jeff Hoffman joined the company as chief advisor.

This strategic cooperation marks an important progress in Staynex's integration of Web3 and real-world assets (RWA) technology, aiming to innovate the tourism industry through blockchain technology and AI. Hoffman's rich industry experience will help Staynex achieve global development, including the launch of the NFT-based JetSET Pass travel experience card and the establishment of strategic partnerships with major companies in the tourism and technology fields to provide users with more valuable experiences.