Floki announced its partnership with Nottingham Forest Football Club on August 15. In the upcoming season, the Floki brand will receive extensive exposure through Nottingham Forest, including 3 minutes of LED advertising during all home games, branding during score releases and substitution announcements after the game, and full-page advertising in the matchday program. In addition, the brand logo will appear on the cover. The partnership will also provide fans and the Floki community with unique experiences, such as signed souvenirs and the opportunity to play at the club's home stadium at the end of the season.
Floki also recently announced that it will become an advertising sponsor of the Premier League for the 2024-2025 season. The Premier League will kick off on August 17, when Floki and its blockchain game Valhalla will be displayed during live matches through LED advertising boards and full TV lens advertising systems. Throughout the season, Floki expects its advertising to receive 100 minutes of prime exposure time, of which 40% of the advertising will be displayed during top club games to ensure that Valhalla receives maximum exposure.
As a cryptocurrency brand that originated from "memes", Floki's marketing success can be traced back to its inception. In June 2021, Elon Musk mentioned on Twitter that he named his Shiba Inu Floki, which directly led to the birth of the Floki token. Floki quickly demonstrated its strong marketing capabilities, such as sponsoring the World Table Tennis Championships finals and appearing on CCTV-5, China's central sports channel. Earlier this year, Floki appeared again at the ITTF World Table Tennis Team Championships, reaching more than 340 million viewers.
From the development of meme coins to a crypto brand facing hundreds of millions of viewers, Floki's success depends largely on its continued publicity and marketing efforts. For example, only two months after its establishment, Floki announced a partnership with the charity of Elon Musk's brother Kimbal Musk to donate $1.4 million to support its "Million Gardens Campaign" to jointly address food insecurity. Since then, Floki has frequently placed advertisements in New York Times Square, Dubai Airport, Istanbul Airport, Barcelona, Madrid and other places. #FLOKIUSDT📈 #内容挖矿