Lego is a privately held company, which means that you cannot invest in Lego like you would in other toy manufacturers like Hasbro or Mattel. However, that doesn’t mean that there’s no way to gain exposure to Lego and its business performance.
Lego is one of the most popular toy companies in the world. Lego bricks are sold in over 140 countries, and the company has over 18,000 employees. Lego products are also used in educational settings, and the company has developed a number of educational programs and products, has a growing portfolio of movies and cartoons, and inspired a line of LEGO-inspired video games.
In this article, we are going to examine indirect ways of investing in Lego, talk about Lego’s potential IPO, and discuss other successful private companies.
About Lego
The Lego Group was founded in 1932 by Ole Kirk Christiansen, a Danish carpenter. The Kristiansen family holds the majority of the shares to this day. The company began by making wooden toys but switched to plastic in the early 1950s. The first Lego sets were sold in 1958, and the company has been growing ever since.
With $9.11 billion in yearly revenue, 2022 was Lego Group’s best year to date in terms of sales. Image source: Statista
The success of the company is clearly reflected in its growing revenue – in the past 20 years, the Lego Group’s yearly revenue grew from $960 million (6.8 billion DKK) in 2003 to $9.11 billion in 2022, which is an increase of nearly +850%.
Will there be a Lego IPO?
There’s currently no timeline for a Lego IPO. The Kristiansen family owns the majority of the company and has shared no information about the intention of going public.
It is worth noting that the Lego Group is a very successful and profitable company, which means that it doesn’t really have any need for outside capital that having an initial public offering would provide.
How to buy Lego stock?
You can’t buy Lego stock as the company is not publicly traded. However, you might consider the following options if you want to gain exposure to Lego and the broader toy industry.
Invest in toy-focused ETFs
One way to gain exposure to Lego is to invest in ETFs that include shares of Lego’s direct competitors. While the correlation between competitors and Lego itself is not exactly direct, Lego is still subjected to the same market forces and trends as its competitors, which means that investing in those ETFs might be of interest to you.
Here are some of the most prominent ETFs that have significant exposure to toy companies:
ETF Stock Symbol Net Assets YTD Performance Consumer Discretionary Select Sector SPDR Fund XLY $17.3 billion +23.34% Vanguard Consumer Discretionary ETF VCR $5.8 billion +22.07% iShares Expanded Tech-Software Sector ETF IGV $6.3 billion +31.58%
Data collected on September 28, 2023
Invest in Lego’s competitors
An even more direct way of gaining exposure to toy companies than buying ETFs is to invest in companies that are in direct competition with Lego in the toy market. Some of the most prominent Lego competitors include:
Mattel (MAT): Mattel is known for its classic and family-friendly toys, such as Barbie, American Girl, and Fisher-Price (buying guide: How to buy Mattel stock).
Hasbro (HAS): Hasbro is known for its innovative and action-packed toys, such as Transformers, Nerf, and Play-Doh (buying guide: How to buy Hasbro stock).
Buy LEGO sets
Finally, you can consider investing in LEGO sets. Some sets appreciate in value over time, which means that buying LEGO isn’t just a great outlet for entertainment but can potentially offer investing opportunities as well. Keep in mind that the price of LEGO sets depends heavily on their rarity, condition, complexity, and the state of original packaging.
Millennium Falcon is one of the most expensive Lego sets, selling for $849. Image source: Lego
LEGO Stock Price, Symbol FAQs
What is the Lego company stock price?
No, Lego is not on the stock market as it is family-owned and not publicly traded
What is a Lego stock symbol?
There’s currently no information about a potential X.AI Corp. stock symbol. It is easy to imagine that the company might use the ticker symbol “LEGO” if it eventually gets listed on NYSE or NASDAQ.
Why doesn't Lego have stock?
Lego is a privately held company, which means that its stock is not traded on public stock exchanges.
Is Lego a private or public company?
Lego is a private company, majority owned by the Kristiansen family.
Can you buy shares in the Lego Group?
Unfortunately, you can’t buy shares in the Lego Group as it is not a publicly traded company.
Does Lego have an IPO?
No, Lego didn’t have an IPO. There’s also no information about a potential Lego IPO in the future.
The bottom line
Lego is one of the largest toy manufacturers in the world – its impressive collection of LEGO sets, IP, and ever-growing revenue are reasons why many investors want to buy Lego stock. Unfortunately, there’s currently no way of doing so, as the company is privately owned. The only way to gain exposure to Lego is through investing in other companies from the toy industry or buying LEGO sets.
If you want to read more about successful private companies that might consider going public in the future, check out the following articles:
How to invest in Twitch
How to invest in OnlyFans
How to invest in Subway
How to invest in Huawei
How to invest in IKEA
