Someone once asked her: "If you were asked to write a book according to your own wishes, what would you write?" She half-jokingly said: "I don't know yet, there are so many villains living in my heart, it seems that all of them are... You can write it down.”
From a university teacher to a psychological counselor, from a host to the vice president of OKCoin, from the vice president of a technology to a partner of Binance, she has perfectly crossed boundaries and played countless "villains".
She is the protagonist of our article today - "the first sister in the currency circle" He Yi.
01 Continuous choices before opportunities, multiple career changes
He Yi graduated with a major in education. After graduation, he first served as a class teacher in the art department of a school.
Facing the energetic students every day, although it is simple and comfortable, He Yi often feels like he is in an ivory tower and suffers from insomnia. She once wrote: Eat without knowing the taste, and sleep without sleeping. If life is a spiritual practice, who can avoid being obsessed with it?
Later, she became an assistant counselor at the Psychological Counseling Center of the Chinese Academy of Sciences. Soon, she chose to change jobs again, and at the instigation of her friends, she participated in the open recruitment of TV show hosts. He Yi, who had no professional experience, was accidentally hired and began her two-year career as a travel TV host.
He Yi, who was already well-known in the tourism TV hosting industry, later decided to give up. The reason she gave was: Teachers and hosts all pushed opportunities in front of me. I just accepted it calmly. What I really wanted to do was start a business and create something different.
In 2014, He Yi "willfully" devoted himself to the blockchain and joined OKCoin.
02 Join OKCoin and show the true strength of “Vase”
After quitting his job at Travel TV, He Yi joined the blockchain industry full of geek spirit.
In 2014, He Yi joined OKCoin as vice president and was fully responsible for OKCoin’s brand building. The first big thing she did was to recruit technical director Zhao Changpeng from Blockchain and let him serve as OKCoin’s CTO.
At this point, OKCoin’s “troika” Xu Mingxing, He Yi, and Zhao Changpeng have been combined.
When asked, "What are her advantages in the male-dominated industry of blockchain," He Yi said: "Men's thinking is very linear, and I know better how to make users feel respected. A woman's delicacy is Irreplaceable.”
He Yi, who has devoted himself to the blockchain, is full of firepower, pushing Bitcoin into the public eye. She not only built OKCoin into a well-known digital asset trading platform, but also led the team to reverse OKCoin’s public relations crises many times.
In November 2014, He Yi joined the “It’s Not You” BOSS group, making OKCoin well-known to the public and becoming a first-tier domestic brand. In April 2015, OKCoin became the Bitcoin trading platform with the largest trading volume at that time, and its brand logo appeared on the big screen in Times Square, New York.
It is reported that during his time at OKCoin, He Yi led the team to capture 60% of the market share, hence the title of “No. 1 Sister in the Coin Circle”.
Later, due to some reasons, Zhao Changpeng and He Yi left OKCoin one after another.
Looking back on the gains and losses of his first entrepreneurial venture, He Yi said frankly: "It is not easy to find an industry that you identify with and are willing to pay for. In Maslow's needs theory, the needs for survival and love are far lower than the needs for self-actualization. . Only by being yourself can you have the best of everything.”
03 Retreat behind the scenes and build a phenomenal app for live streaming
He Yi, who resigned from OKCoin, resolutely joined Yizhi Technology (the parent company of Miaopai, Xiaokaxiu, and Yibo) after rejecting offers from many companies, and served as vice president, completing a magnificent turn.
At the beginning of 2016, with the help of He Yi, the "Yibo" launched by Xia Technology became a big hit. By supporting live broadcasts by big names in vertical segments such as venture capital, music, and yoga, Yizbo differentiates itself from anchor live broadcasts such as Huajiao and Inke, and eventually builds itself into the “number one live streaming brand” with a valuation of more than 20 billion yuan.
However, He Yi did not stop to enjoy the honor and applause.
On August 8, 2017, He Yi published a long article "Start Again at the Age of 30", officially announcing that he would leave Qiaxia Technology and join Binance as its co-founder and chief marketing officer.
04 Start over again at the age of thirty and write a great record for Binance
"There is a saying that some people die when they are 30 years old. In fact, it doesn't matter whether you die or not. Some people choose to live their lives in a safe way and like the comfort of seeing the end at a glance; some people like a life of ups and downs and magnificent events. Everyone has his own joy, and the most important thing is that you have to be qualified to choose."
On June 18, 2017, Zhao Changpeng asked He Yi to have dinner. She saw Changpeng Zhao's project white paper and named his project "Binance". After Binance completed its fundraising, it went online on July 14, 2017. Changpeng Zhao officially invited He Yi to join and become Binance's co-founder and chief marketing officer.
He Yi publicly stated that joining Binance was a very prudent decision and he is committed to building Binance into a truly world-class trading platform.
When asked "Why join Binance", He Yi replied:
"Many people tried to poach me, but only because of He Yi's name, not He Yi's value. In the past two years, my work has basically been behind the scenes, and I was the one who stood behind to make the layout. Lao Zhao understood There is no value in being a partner. So I ran into the venue and brought my own dry food."
In order to achieve zero-distance contact between the brand and users, He Yi often emphasizes the concept of "everyone is customer service" in the marketing department, that is, everyone in the marketing department must answer all questions raised by users. At the same time, she also claimed to be Binance’s “chief customer service”.
It is worth mentioning that He Yi introduced the operational experience of "Yibo" to Binance, and the results were amazing. She was also praised as "the best market person in the currency circle".
During the "September 4th Incident" in 2017, ICO was classified as illegal financing, and digital currency prices suffered huge shocks. Trading platforms such as OKCoin, Bitcoin China, and Huobi announced the suspension of domestic trading operations.
Binance moved from China to Japan long before the September 4th Incident, and opened markets in Japan, the United States, South Korea, and the United Kingdom, which boasts the largest trading volume. In the face of domestic regulation, He Yiye quickly spoke out, stating that "Binance fully supports the regulatory policies and guidelines of the party and the country."
These measures have allowed Binance to successfully avoid regulatory risks and gain opportunities for rapid rise.
On December 18, 2017, Binance became the world’s No. 1 Bitcoin trading platform at the time with a single-day trading volume exceeding US$3 billion. On January 10, 2018, Binance’s trading volume exceeded 10 billion U.S. dollars, once again ranking first in the world.
Looking back on the past, Binance has also encountered various ups and downs: in early February 2018, due to policy reasons, Binance stopped providing services to mainland users; in March, Binance was forced to leave Japan and move to other countries due to registration issues; that month, Binance also suffered an account theft incident, and the "hacker short selling" incident broke out; in April, Binance and Sequoia Capital "quarreled" with each other; in May, a certain media broke the news that "Binance wants to buy an island to build a country", once again putting Binance Pushed into the limelight of public opinion.
On May 18, 2018, Binance held its first online media exchange meeting, and He Yi responded one by one.
He Yi said: Binance pays more attention to compliance, and the "escape" image is shaped by public opinion; Binance pays more attention to the longevity of its business, and Binance is one of the few companies that truly promotes the development of the blockchain industry and the digital currency industry.
Regarding “future plans,” He Yi said, “The most important thing at the moment is to realize what I have boasted about and make Binance a top-level company.”
He Yi also said: Making money is not the ultimate goal of Binance. Products, technology and user recognition are the core of competition among trading platforms. She and Zhao Changpeng hope to really do something meaningful and help the world develop better.
05 The love view of “good but not too good” and the pursuit of the ultimate work view
During last year's Chinese Valentine's Day live broadcast with Vernacular Blockchain, He Yi responded directly to everyone's concerns about emotional issues. He Yi said that falling in love is no longer her focus at this stage, and she hopes to find someone with whom she can grow together:
"I think you can't be too tall, you can't be too handsome, you can't be too rich, and you should be good to me, but not too good. Being good but not too good means that it is best to grow with me, You can't spoil me all the time, you have to remind and hammer me appropriately, so that we can make progress together."
Regarding the "work outlook", He Yi believes that when you decide to start something, if you are not determined and always feel that you have a way out, it will be difficult to win. Therefore, the most important thing is to be fully committed and go all out, so that you can get things done and achieve rapid growth. You can see where your time is spent.
He Yi admitted that her only hobby now is work. She believes that when a person truly loves something, or treats work as an interest or hobby, he will feel that it is not so hard.
Faced with the slander he encountered at work, He Yi responded calmly: "As much slander as you can withstand, you can receive as much praise as you can; if the waves are calm, the stars will shine brightly."
06 The first sister in the currency circle has grown up, looking at the world with a smile
Every emerging industry may need traffic figures such as beauties or celebrities to promote the development of the industry. However, some people take advantage of the situation to make hot money, while others choose to work hard and reach the top.
Australian actress Naomi Brockwell, who starred in the "Bitcoin Girl" MV and hit more than 100,000 views on YouTube, has not been updated since 2016 and has become a "flash in the pan" in the currency circle; He Yi belongs to the latter and holds a firm belief in the blockchain Chain "faith", work diligently and continuously in the industry, and strive to become a powerful "vase", winning attention and applause not only by appearance, but also by strength.
Looking at He Yi's career development path in the past few years, perhaps the labels given to her by the outside world such as "the best sister in the currency circle", "Binance chief customer service", "the best market person in the currency circle", etc. are not what she ultimately wants to do. Become a person.
The dream she is pursuing may still be far away!
Reprinted from Vernacular Blockchain. If there is any infringement, please contact us to delete it.
