🚗💸 Ferrari Accepts Crypto in Europe! 💸🚗
- Ferrari, the Italian luxury sports car manufacturer, announced plans to expand its crypto payment system to European dealers starting at the end of July.
- The plan is that this crypto transaction option will be expanded to other countries in its global dealer network that legally recognize digital currencies, before the end of 2024.
- Ferrari will cooperate with several entities in the crypto payments sector to ensure transaction security. Dealers do not need to handle digital assets directly as they will be converted to traditional currency instantly.
- This solution will also verify the source of funds and protect transactions from price volatility.
- Ferrari has not revealed which crypto assets will be available for the European launch.
- Most European Ferrari dealers have already adopted or are in the process of adopting this new payment system.
- This expansion follows the successful launch of the crypto payments system in the US in October 2023, in collaboration with BitPay.
- Enrico Galliera, Chief Marketing and Commercial Officer of Ferrari, said this move aims to attract young investors who are getting rich through crypto.
What do you guys think? Is this a smart move for Ferrari? Comment below! 🚀