NFT Meets Real World Luxury & Comfort

The ApeCoin (APE) community is in the midst of voting on a proposal to construct an APE-themed hotel in the bustling heart of Bangkok, Thailand.

This innovative and ambitious project, led by the ApeCoin decentralised autonomous organization (DAO), marks a groundbreaking fusion of the digital currency sphere with the hospitality sector.

The ApeCoin Improvement Proposal #448 (AIP-448), which commenced on 18 July (19 July at 9 am SGT) and is set to conclude on 31 July (1 August at 9 am SGT), has been dubbed the "ApeCoin Hotel."

As of 21 July, the proposal had garnered a strong endorsement from the community, with 4.6 million APE tokens voting in favour, representing a 91.84% majority.

Conversely, 411,000 APE investors voted against AIP-448.

$APE: ApeCoin investors vote with $4 million to launch an APE-themed hotel in Bangkok, Thailand.

1/
The ApeCoin DAO is voting on a proposal to launch an APE-themed hotel in Bangkok, Thailand. So far, over $3.6 million worth of APE votes for “yes,” dominating by over 90%.… pic.twitter.com/TRh3gCPlMm

— Vini Barbosa (@vinibarbosabr) July 21, 2024

As of the latest count, the "yes" votes have reached 4.8 million APE tokens, indicating an 87.93% dominance, while the "no" votes stand at 659,000 APE tokens, accounting for 12.07%.

Latest screenshot of the proposal details

The opposition faces an uphill battle to halt the implementation of the "ApeCoin Hotel," which, interestingly, is not a protocol upgrade.

Notably, a single address, 0xC602, has contributed 3.1 million APE tokens, accounting for 67% of the "yes" votes.

Holders of ApeCoin can participate in the voting process by connecting their crypto wallets, with their voting power proportional to their APE balance.

At the time of writing, APE is trading at $0.8373, valuing the 4.8 million voting APE tokens at slightly over $4 million.

The price has seen a 9.03% increase over the past seven days, according to CoinMarketCap.

Presenting the ApeCoin Hotel

The proposal, authored by DeSmart, an anonymous member of the DAO, envisions the ApeCoin hotel as not merely a retreat for leisure but as a lighthouse for the APE ecosystem, championing ApeCoin, ApeChain, and its vibrant communities.

ApeCoin DAO - AIP-448: ApeCoin Hotel
is live! https://t.co/lBKRJMANee

— DeSmart (@BAYC189) July 21, 2024

DeSmart has already conducted preliminary site visits and established a collaborative rapport with a hotel in Khlong San, Bangkok.

The hotel's management has shown enthusiasm for the proposal, voicing support for the concepts introduced by the ApeCoin DAO.

This particular AIP aims to materialise a real APE-themed hotel in an urban setting, with the goal of generating revenue for the DAO.

Its primary objectives include amplifying the BAYC intellectual property's visibility, enhancing ApeCoin's utility and recognition, and creating a revenue stream for the ApeCoin DAO.

This unique venture intertwines elements from the hospitality, art, and cryptocurrency sectors.

The hotel is slated to offer a variety of APE-themed experiences, including exhibitions, a rooftop bar, themed rooms, and a swimming pool.

One of the proposal's most appealing aspects is its potential to benefit the ApeCoin ecosystem.

According to the proposal, this move will enhance the BAYC IP exposure, increase ApeCoin's visibility and utility, and generate revenue for the ApeCoin DAO:

“50% of the revenues from themed rooms will be received by ApeCoin DAO for one year once these rooms are completed. DAO will receive revenue from all themed rooms, including APE, BAYC, Otherside, Apechain, Mocaverse. Funds will be returned to the DAO Treasury on a quarterly basis.”

Additionally, the hotel will accept ApeCoin as a form of payment, further showcasing its real-world application and encouraging its use.

The proposal also incorporates community-centric initiatives, such as offering 50 complimentary room nights to APE holders (limited to one night per holder) and providing free access to certain facilities for community members.

These initiatives not only strengthen community bonds but also highlight the tangible benefits of being part of the APE ecosystem.

To be eligible for a free night's stay, ApeCoin members must prove their membership in the ApeCoin forum, hold a balance of more than 1 APE, and post a promotional tweet about their experience in the themed room.

Moreover, ApeCoin holders will enjoy a distinctive check-in process that verifies their ApeCoin Forum membership and wallet balance at the reception, emphasising the exclusive and personalized experience awaiting guests.

Guests are encouraged to share their experiences on social media, with incentives like cashback offered for those who broadcast their memorable stays.

2/ The AIP-448: ApeCoin Hotel

This particular AIP aims to launch a real APE-themed hotel in a real city to generate revenue for the DAO. Furthermore, its primary objectives include enhancing the Bored Ape Yacht Club (BAYC) intellectual property exposure, increasing ApeCoin’s… pic.twitter.com/wnxcbnQ6fO

— Vini Barbosa (@vinibarbosabr) July 21, 2024

The AIP-448 proposal seeks a total of 410,000 $APE from the ApeCoin Ecosystem Fund to realise this innovative concept.

The funds will be managed through a multi-signature wallet, with multi-signature permissions granted to team members, and a detailed report on fund usage will be published bimonthly.

Mixed Reactions from Crypto Community

Despite the overwhelmingly positive response in the form of an almost 90% approvals, the proposal has generated mixed reactions within the crypto community.

NFT marketplace Mintable's Founder, Zach Burks, criticised the idea.

Lived in Bangkok for 2 years. Way too many hostels and hotels, most go out of business, especially given prices are so cheap and competitive, and Thai govt has been struggling to get tourism numbers back up.

This sounds like a bad idea, unless there is a larger play at hand…

— Zach Burks (@ZachSpaded) July 21, 2024

Oliver Horr, Founder of Hats Finance, also chimed in about his disapproval.

They will 100% missmanage that hotel and run it into the ground. Selling ape pictures doesn't make you understand the hotel biz. They should have pivoted to something they actually understand.

I think at this point it's pretty obvious that yuga just was lucky.

— Oliver | Hats (@0xAngler) July 22, 2024

Another user noted the issue of the oversupply of hotels and hostels in Bangkok.

Bangkok's the one city where there is an over supply of hostels and hotels. Great idea 👍

— Sam | Liquity (@SamExotic3) July 21, 2024

Developments Aimed at Expanding the APE Ecosystem

This proposal builds on a series of initiatives within the BAYC community designed to expand the APE ecosystem.

It comes after the 16 July launch of the ApeChain testnet by the ApeCoin DAO.

Earlier in the year, the APE community endorsed the development of a layer-2 network on the Arbitrum network, which will utilise the APE token for both gas and governance purposes.

Greg Solano, a co-founder of Yuga Labs, acknowledged the current low activity on the testnet but assured users that various decentralised applications (dApps) developed by Yuga Labs will be operational on ApeChain once the mainnet is live.

stoked for apechain. the special council asked us to get involved on the branding and my team fucking crushed it imo. more to come on that.

won’t be much to do on testnet yet, but otherside and other dapps we’ve been cooking will all be running on the chain once mainnet is here https://t.co/HmLawRiUcb

— Garga.eth (Greg Solano) 🍌 (@CryptoGarga) July 16, 2024

Additionally, the ApeCoin DAO has recently approved a proposal to register ".APE" as a new top-level domain (TLD) with the Internet Corporation for Assigned Names and Numbers (ICANN), further expanding the ecosystem's digital footprint.

Is the ApeCoin Hotel a Futile Attempt to Revitalise its Currency & the Broader NFT Space?

ApeCoin, currently valued at $0.8373, has seen a considerable drop from its peak of $26.70 shortly after its debut in March 2022.

Nonetheless, the pursuit of innovative ventures such as the Bored Ape-themed hotel showcases the resilience and ingenuity of the ApeCoin DAO as it strives to rekindle interest in its distinctive cryptocurrency.

It is noteworthy that there has been a trend of companies withdrawing from the NFT space.

For instance, Starbucks, the well-known multinational coffee chain, decided to discontinue its NFT rewards programme in March.

I’m unsurprised Starbucks shelved Odessey.

However, I am saddened.

This program was a beacon of light other web2 brands looked towards as guidance on how they should use NFTs.

Now, there’s only Nike left as a notable NFT case study.

And even they are going through some… pic.twitter.com/39AyyFVVZF

— Leon Abboud (@leonabboud_) March 19, 2024

In January, GameStop, the gaming retailer, announced the closure of its NFT marketplace after downsizing its crypto services over the past two years.

The closure of GameStop's NFT marketplace showcases the weak value proposition of speculative NFTs and subpar Web3 games

Ultra offers a fundamentally different value prop by being the only platform that can tokenize video game ownership, real games that people want to play $UOS pic.twitter.com/RrDkauksjy

— Ultranauts (@Ultranauts_io) January 13, 2024

More recently, X, owned by Elon Musk, ceased a feature that enabled premium users to use NFT images as their profile pictures.

yo @elonmusk @premium the PFP/banner system is broken asf...
it has been like a week since I tried to change my pfp (it bugged out and didn't change ???dafuq???)
then made me wait a week to get my blue tick back.. now its back but I cannot change pfp..
I am still trapped in… pic.twitter.com/1x67Ptrpl0

— dustee (@dusteedustee) July 5, 2024

The NFT market has lost the fervour it experienced during its heyday in 2021 and the beginning of 2022.

While the concept of an Ape-themed hotel is novel, its allure is primarily for APE holders rather than the broader crypto community and the general public.

Furthermore, the project's anticipated start date is the day funds are received, with an expected completion date 545 days thereafter.

Consequently, there may not be any tangible outcomes in the short term or even by the end of 2024.

Revitalising interest in ApeCoin may require more substantial and thoughtful initiatives.

The impact of such projects on the NFT market, however, remains uncertain and may not yield significant positive effects.