I saw some big Vs saying that Luckin Coffee won miserably and Moutai lost miserably, and Moutai had to bow down and marry. After all, those who drink Luckin Coffee are office workers, and they will not drink Moutai. Those who drink Moutai are businessmen, etc...
This is really disrespecting us young people. Before becoming a big businessman, everyone started out as a worker for others.
What Moutai wants to do is to capture the young people's market. Marketing is all about repetition, constantly planting the seeds in young people that the best alcoholic beverage to drink is Moutai sauce-flavored liquor.
Whenever we need to drink, we used to drink red wine, vintage wine, foreign liquor or whiskey. But now the concept of Moutai's sauce flavor has been implanted in our minds, and we will think of Moutai first.
This is what is called: first-class companies set standards, second-class thinking makes products, and third-class companies provide services.
The bulk of the profits always come from the party that defines the standards.
So, both Moutai and Luckin Coffee won.
